Grupo Coppel Invests MX$80 Billion to Boost Physical, Digital Ops

Grupo Coppel has unveiled a five-year investment plan worth MX$80 billion to bolster its physical and digital operations in Mexico.

The omnichannel retailer and financial services provider aims to achieve an annual real growth rate of 5% to 10% and double its digital sales share to 20% of total revenue over the same period.

Diego Coppel, Commercial Director, Coppel, explained that the strategy focuses on accelerating technological and digital advancements, under the assumption of stable inflation and steady national economic growth.

Half of the investment will be allocated to physical infrastructure. Plans for 2025 include opening 100 new stores, building distribution centers, and upgrading 500 existing branches, with gradual renovations slated for the remaining 1,800 locations over the next three years. Expansion efforts will target the State of Mexico, the southeastern region, and the Bajío, while maintaining strategic growth in northern states like Sinaloa, Sonora, and Chihuahua.

Approximately 40% of the investment will go toward digital integration and technology upgrades, including a revamped e-commerce platform, an overhauled Coppel mobile app featuring 200+ new functionalities, and updates to 4,500 in-store kiosks. The digital transformation aims to integrate more than 3 million new users into the formal financial system within five years.

The remaining 10% of the budget will fund sustainability and transportation initiatives. Coppel plans to increase its solar-powered facilities to 890 and expand its fleet of electric and hybrid vehicles to 800. Currently, over 700 locations are solar-powered, and more than 500 sustainable vehicles are in operation.

“There is full confidence in Mexico,” said Diego Coppel. “The current conditions are challenging, but the medium-term outlook is promising.”

The company also reaffirmed its commitment to the "Hecho en México" initiative, noting that 60% of its suppliers are domestic. This new investment plan builds on an earlier allocation of MX$14.2 billion announced this year.

Coppel further revealed a brand refresh to align with its transformation strategy. Operating more than 1,800 stores in 630 communities across Mexico, the company’s logistics network reaches 98% of postal codes within three days. Coppel employs 120,000 people and plans to create 6,800 new formal jobs this year.