LEGO Group Invests in Carbon Removal, Reforestation Projects

The LEGO Group has announced a DKK$19 million (US$2.6 million) commitment to four carbon removal projects in collaboration with Climate Impact Partners and ClimeFi. The initiatives, which will be implemented between 2024 and 2026, focus on biochar, enhanced rock weathering, and reforestation.  

The investment expands the company’s portfolio of carbon removal initiatives, which already includes a partnership with Climeworks on direct air capture and storage. By supporting these projects, the LEGO Group aims to deepen its understanding of emerging climate mitigation approaches beyond its value chain. KIRKBI, the family-owned holding and investment company behind the LEGO brand, has also committed US$695,100 to the same initiatives.  

Annette Stube, Chief Sustainability Officer, LEGO Group, said the company sees these projects as contributing to a broader environmental impact. "Innovative, high-quality carbon removal projects and emerging technologies have the potential to play an important role in supporting a more sustainable future, while reforestation has the potential to support improved biodiversity," she said.  

Through a partnership with ClimeFi, the LEGO Group is supporting two biochar projects and one enhanced rock weathering solution. Biochar carbon removal involves converting waste biomass into biochar, stabilizing carbon for long-term storage. Enhanced rock weathering accelerates the natural weathering process by spreading rock powder over agricultural land, capturing carbon in the process. Both methods also contribute to soil health improvements. "The LEGO Group’s early adoption of these high-quality carbon removal solutions will help catalyze the growth of the Carbon Dioxide Removal industry and help achieve our shared climate goals," Paolo Piffaretti, CEO, ClimeFi, said.  

The LEGO Group is also working with Climate Impact Partners to support a reforestation project in the Lower Mississippi Alluvial Valley through the purchase of carbon credits. Managed by GreenTrees, the project aims to restore over 400,000ha in a region affected by deforestation. The initiative seeks to enhance biodiversity, restore ecosystems, and improve flood protection while reducing nutrient runoff into the Mississippi River. Sheri Hickok, CEO, Climate Impact Partners, highlighted the role of corporate investment in environmental solutions. "This is a leading example of how the private sector can drive real impact – taking steps to reduce value chain emissions and simultaneously channeling finance to solutions, like reforestation, that deliver beyond value chain impact," she said.