Liverpool Cautions Sluggish Spending Could Hit Sales Goals

El Puerto de Liverpool CEO Enrique Güijosa expressed concern over the slowdown in consumer spending in Mexico, acknowledging that achieving the projected 5-6% growth in same-store sales for 2025 will be challenging.

Speaking after participating in Retail Day México 2025, organized by Deloitte and GS1 México, Güijosa noted that current growth rates are below the company’s plans and that earlier expectations for improvement in the second half of the year are now uncertain.

The weak consumption trend is linked to a “quite stagnant” economic environment, reflected in projected GDP growth of just 0.5% for the year. This softness is further compounded by a recent decline in remittances, a key source of household income, and a slowdown in formal job creation.

Güijosa explained that while the retail sector had remained “somewhat immune” for a time, “the destination is not being reached.” He observed that customers are becoming “very selective” with their spending, “taking great care of their money and waiting for discounts.”

Despite the challenging backdrop, Güijosa remains optimistic about a potential recovery in the final months of the year, driven by the holiday season and major sales events such as El Buen Fin, which will run from Nov. 13 to 17. He emphasized that El Buen Fin has become Liverpool’s most important campaign, surpassing even the traditional Night Sales, now moved to early December.

The executive reaffirmed that, despite the uncertain economic outlook and weak consumption, Liverpool’s investments in technology, supply chain, and new store openings will continue as planned.