Mexico’s E-Commerce to Withstand US Tariffs: Tiendanube

US tariffs on Mexican goods are unlikely to impact online shopping habits or overall e-commerce growth in the country, according to e-commerce platform Tiendanube. 

Speaking at the company’s annual report presentation, Alejandro Vázquez, President and Co-founder, Tiendanube, stated that even in the event of a potential economic recession, online sales are expected to remain stable.

“E-commerce is still small relative to what it will become. It will continue growing and serve as a solution for many people,” Vázquez said, aligning his outlook with estimates from the Organization for Economic Cooperation and Development (OECD). He noted that economic uncertainty could create opportunities for Mexican brands to expand within the domestic market. He cited past economic downturns–such as Brazil’s 2014 crisis and the COVID-19 pandemic–where e-commerce played a critical role in helping businesses adapt.

Meanwhile, institutions such as the OECD, UBS, and the Brookings Institution have projected a potential 1% to 1.5% decline in Mexico’s gross domestic product (GDP) if tariffs are imposed. Should Mexico retaliate with tariffs on US goods, the economic impact could be even greater.

Tiendanube’s stance contrasts with moves by some global companies, including Shein, which is shifting production from China to Vietnam to avoid US tariffs.