Sparkfly Reports 12% Reward, 15% Email Growth with Costa Vida

Sparkfly, a retail technology solutions company, announced enhanced performance following its collaboration with Costa Vida Fresh Mexican Grill. Less than a year into the partnership, Costa Vida has reported gains in customer engagement and loyalty metrics.

Key outcomes include a 12% increase in reward redemptions, a 6.5% rise in email deliverability, and a 15% boost in email click-through rates. Costa Vida, which operates over 95 locations across the United States and Canada, serves Baja-inspired Mexican cuisine.

Costa Vida engaged Sparkfly to revamp its rewards and offer management systems and improve integration with its customer engagement platform’s email capabilities. The deployment included Sparkfly’s offer management, loyalty, digital wallet, and POS middleware platform, creating a unified system for customer interactions.

“Our focus is on operational excellence, delivering ‘amazing’ experiences one person and one meal at a time. Sparkfly has enabled us to implement a powerful and flexible system that integrates seamlessly with our partners, supporting our commitment to continuous improvement,” said Wade Allen, President, Costa Vida

Catherine Tabor, Founder and CEO, Sparkfly, added, “By unifying Costa Vida’s POS, digital ordering, and engagement platforms, we are facilitating personalized experiences that today’s guests expect”.