Temu Captures 15.9% of Mexico’s E-Commerce in 2Q25

Temu led e-commerce web traffic in Mexico during the second quarter of 2025, according to Similarweb’s report, “E-commerce in Latam 2025: Who Dominates the Market in Each Country.”

From April to June, Temu captured 15.98% of Mexico’s total e-commerce traffic, ahead of Mercado Libre at 15.16% and Amazon at 14.7%. AliExpress ranked fourth with 4.79%, followed by Liverpool at 4.3%, highlighting the mix of international and local players in the market.

The report also noted emerging platforms gaining traction, including Marti.mx (569,326 users), Ray-Ban.com (277,099), Cazaofertas.com (190,497), and Liquidazona.com (183,227). Meanwhile, some sites saw traffic declines: Temu.to fell 73.1%, Fundación Dondé 69.1%, and Delsol.com.mx 27.3%.