Ulta Beauty Opens First Mexico Stores, Plans 2025 Expansion

Ulta Beauty has officially entered the international market with the opening of its first stores in Mexico. The US beauty retailer launched its debut location on Aug. 21 at Antara Fashion Hall in Mexico City, followed by a second on Aug. 30 at Galerías Metepec in the State of Mexico. Additional store openings are scheduled across the country in 2025.

The expansion is being carried out in partnership with Grupo Axo, a leading fashion and lifestyle retail company. To celebrate, Ulta Beauty will host a private grand opening event at its Antara store on Sep. 18, featuring exclusive brands and services.

“Expanding into Mexico is a bold and exciting step for Ulta Beauty as we bring our unmatched assortment and inclusive shopping experience to this vibrant international market,” said Kecia Steelman, president and CEO, Ulta Beauty. “We are delighted to partner with Axo to share beloved global brands while celebrating the creativity of Mexico’s beauty community.”

For the first time, 35 brands will be available in Mexico, including Ulta exclusives such as Isima by Shakira, Peach & Lily, Orebella, and Ulta Beauty Collection. Other international favorites like Morphe, Bubble, about-face, Ouai, Half Magic, and Kitsch will also be featured, alongside Mexican labels including AHAL, AloeVida, Bailando Juntos by Yuya, and Sarelly Creativo Lab by Anna Sarelly.

“Mexico has one of the world’s most passionate beauty communities,” said Andrés Gómez, CEO and chairman, Grupo Axo. “Together with Ulta Beauty, we are bringing a fresh retail experience that celebrates innovation, community, and inclusivity.”

Future store openings are planned for Leon, Guadalajara, Tlaquepaque, Tijuana, Monterrey, and the State of Mexico in 2025.