GBM, AXA Mexico Launch Vida Inteligente Life Insurance

Grupo Bursátil Mexicano (GBM) and AXA Mexico have partnered to offer a new unit-linked life insurance product called Vida Inteligente through GBM’s investment platform. Targeting clients with assets exceeding MX$1 million, the product combines life insurance coverage with long-term investment options.

AXA Mexico will manage the life insurance coverage, while GBM will oversee the technical reserves associated with the investment component. The product is designed to provide financial protection for beneficiaries in the event of the policyholder's death, as well as access to investment portfolios managed by GBM.

The product includes three main features:

• Life insurance coverage to support beneficiaries financially

• Investment and savings options, allowing users to build cash value through investment funds or portfolios.

• Tax benefits, which may apply if the policyholder is at least 60 years old and the policy has been active for five years.

GBM and AXA Mexico stated that this alliance aims to expand their presence in the life insurance segment that integrates savings and investment. They emphasized that the product allows clients to diversify portfolios while potentially benefiting from tax advantages over the medium and long term.

AXA Mexico currently serves about 6 million clients and paid more than MX$35 billion in claims during 2024. GBM manages 9 out of every 10 investment accounts in Mexico. Both companies have operated in the financial sector for over four decades.