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Payments as Strategy: The Future of Mexico's Commerce

By Sergio Yhigal Villarruel - Fiserv
General Director

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Sergio Yhigal Villarruel By Sergio Yhigal Villarruel | General Director - Thu, 09/11/2025 - 06:00

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For decades, the sales process in Mexico was understood as an operational closure, not as a strategic lever. Today, commerce and data solutions are evolving into intelligent business management ecosystems that facilitate and optimize operations. They integrate cash flows, inventory management, and employee and customer information to create new touchpoints. These solutions are ideal for organizations of any size seeking to efficiently manage finances and operations, and they are already emerging as one of the most powerful engines of competitiveness and growth in the country.

Mexican companies of all sizes face growing demand to modernize their processes. The expectations of increasingly digital consumers, the push of nearshoring, and global competition make efficiency and agility essential. In this context, payments are no longer just a back-office administrative function but are becoming one of the central pillars of business transformation.

Every transaction is a touchpoint with a wealth of data and an opportunity to understand customer behavior and inventory cycles. From this data, companies can uncover operational efficiencies. For financial institutions, it represents the gateway to a deeper relationship with their clients; for businesses, it is the possibility of connecting customer experience with financial management.

This shift is particularly relevant for small and medium-sized enterprises, which represent nearly 99.8% of the economic units in our country and employ around 70% of the workforce. However, in 2023, only 13.5% of microbusinesses, 51.1% of small businesses, and 43.2% of medium-sized enterprises accepted card payments.

Today, payment platforms are starting to close this gap. By integrating data analytics, inventory control, and loyalty tools directly at the point of sale, even the smallest businesses gain access to capabilities that were once exclusive to large chains. A local coffee shop can identify peak hours and adjust staffing. A store can track which products turn over fastest and better plan its inventory. These insights are no longer a luxury but a requirement for growth.

For banks and financial institutions, this evolution represents both a challenge and an opportunity. Fintechs are advancing rapidly to capture the SME and entrepreneur market through platform-based models. However, traditional institutions have the trust, scale, and capital to play a leading role, provided they embrace this change.

The future of financial services in Mexico depends on ecosystems and alliances. Banks that integrate transactional platforms into their offerings will be able to go beyond loans or accounts, positioning themselves as growth partners for their business clients. Those that do not risk being relegated in a market increasingly defined by customer experience and added value.

What drives this transformation is not only the digitization of transactions but the adoption of platform thinking. Companies no longer seek isolated tools but comprehensive solutions that connect commerce, payments, and data. Globally, platforms have redefined sectors such as e-commerce and mobility, creating ecosystems where value multiplies as users and services are added.

In Mexico, this logic is beginning to take hold in transactional operations. Platforms that combine commerce, transactions, and analytics allow businesses not only to collect payments but to thrive in a more competitive market. For companies, the benefit is agility; for institutions, relevance; and for consumers, a better experience.

The next five years will be decisive for Mexico’s digital economy. Nearshoring, increased domestic consumption, and technology adoption will set the course. The card payments market continues to grow dynamically. In 2024 alone, 56.5% of total retail transaction volume was conducted with cards. The real-time payments market, valued at US$830 million in 2025, could reach US$3.47 billion by 2030, with annual growth of 32.9%.

In parallel, Mexico’s e-commerce market is estimated at US$52.58 billion in 2025, with compound annual growth of 18.5% until surpassing US$122.79 billion in 2030, where 78.5% of online purchases are already made from mobile devices.

The question is not whether Mexican companies will adopt new payment technologies, but how quickly and how strategically they will do so for their business. Those who see them only as a cost will fall behind. Those who conceive them as a path to business growth will find efficiencies, resilience in a challenging economic environment, and above all, a way to innovate in their sector.

Mexico stands at an inflection point. The convergence of digitalization, the strength of businesses, and financial innovation creates a unique opportunity for different sectors to advance significantly toward a future where businesses are increasingly digital and transactions become an essential part of the shopping experience.

What for a long time was merely a step at the end of the sales process today is emerging as one of the most powerful tools for businesses in our country.

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