AI Will Transformational Impact on Healthcare: Keirón México

Q: What is Keirón’s value proposition and how did that help the company become a market leader?

A: Keirón's unique value proposition lies in its ability to streamline connections between patients and healthcare providers through a comprehensive multichannel platform. By integrating with existing systems, Keirón enhances hospital operations, including appointment scheduling, budget management, and communication through channels like WhatsApp, IVR and email. This integration boosts hospital efficiency, optimizes resource use, and improves patient outcomes.

Mexicans have a strong doctor-patient relationship, and often place their trust in individual doctors rather than in institutions. However, a shift is occurring, particularly in cities where hospitals are increasingly offering a more holistic patient experience, like in Monterrey. Keirón partners with laboratories and hospitals that share a vision of comprehensive patient care, effectively bridging these gaps and becoming a market leader in enhancing healthcare delivery. 

Q: How do patients benefit from hospitals that use Keirón's platform?

A: Patients experience numerous benefits. The platform streamlines appointment scheduling, enabling patients to manage their bookings online effortlessly, reducing wait times and administrative hassle. Real-time notifications and reminders keep patients informed about their appointments and test results. The platform's integration with hospital systems also ensures that patient records are readily accessible, facilitating faster and more accurate diagnosis and treatment. Keirón's digital solutions enhance patient convenience and communication, leading to a more efficient and personalized healthcare experience.

Q: What does this recognition by FrissOn Capital in the Latam Health Ecosystem 2024 mean for Keirón and its mission to transform the healthcare sector in Latin America?

A: Gaining the recognition of FrissOn Capital in the Latam Health Ecosystem 2024 was a pivotal achievement for Keirón. It underscores our innovative approach to digital healthcare and our pivotal role in transforming the sector. This accolade reinforces our mission to enhance patient-provider interactions and streamline hospital operations across Latin America. It serves as a testament to our impact and credibility in the market, inspiring us to continue evolving our technology and expanding our influence. This recognition not only celebrates our successes but also fuels our drive to further revolutionize healthcare delivery in the region.

Q: How is Keirón addressing cybersecurity challenges, particularly in safeguarding sensitive healthcare data?

A: Keirón takes a comprehensive approach to protect sensitive healthcare data. We implement robust encryption protocols to secure data both in transit and at rest, ensuring it remains protected from unauthorized access. Our platform complies with industry standards and regulations, such as the General Data Protection Regulation (GDPR) and local data protection laws, which bolsters trust and ensures legal compliance.

We conduct regular security audits and vulnerability assessments to identify and address potential risks. Our team is dedicated to continuous monitoring and updating of security measures to counter emerging threats. By integrating advanced threat detection systems and employing stringent access controls, we safeguard patient information and maintain the integrity of healthcare operations. We also partner with trusted cybersecurity experts and provide training programs for healthcare staff to effectively recognize and respond to security threats. This multilayered strategy ensures that Keirón meets and exceeds the highest standards of data security, reinforcing our role as a reliable partner in healthcare technology.

Q: How will AI shape the future of digital healthcare in Mexico?

A: AI is set to revolutionize digital healthcare in Mexico, transforming platforms like Keirón and elevating patient care. By leveraging advanced AI technologies, the industry will enhances diagnostic accuracy and treatment personalization. AI-driven analytics analyze vast medical data sets to identify patterns and predict outcomes with high precision, enabling more tailored and proactive treatment plans. Simultaneously, it advances telemedicine, a vital component of healthcare in Mexico’s remote regions. By providing real-time data analysis and decision support, AI enhances virtual consultations, ensuring that high-quality care is accessible even in underserved areas.

Q: What are Keirón’s strategic objectives for the next two to five years?

A: Over the next two to five years, Keirón plans to significantly broaden its presence across Latin America by establishing strategic partnerships with leading healthcare institutions. We will focus on integrating cutting-edge AI and ML to enhance predictive analytics and optimize patient care, communication and access to healthcare services. Our efforts will include refining our platform to offer a more intuitive user experience for the patient, improving appointment management, and enhancing communication tools but also for making backoffice as easy as sending an email, taking care of executives time and making sure that each executive is adding value to the healthcare attention process. Furthermore, we are dedicated to strengthening data security and compliance to safeguard patient information. By fostering collaborations with technology and healthcare leaders, we aim to advance our mission of creating a more connected and efficient healthcare ecosystem.