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Unlocking US Real Estate Potential for Latin American Investors

Iván Chomer - Dividenz
CEO

STORY INLINE POST

Adriana Alarcón By Adriana Alarcón | Journalist & Industry Analyst - Tue, 02/18/2025 - 13:30

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Q: Why did Dividenz choose the US multifamily real estate market as its primary focus for investments? What makes this market attractive to Latin American investors? 

A: Dividenz provides Latin American investors with access to the US real estate market, a stable environment with strong macroeconomic conditions, legal security, and resilience in times of crisis. In contrast, Latin America faces high economic, political, and institutional volatility, driving investors to diversify their assets in safer markets. Real estate is an attractive option because it is tangible, easy to understand, and less volatile than financial assets.

There is also significant pent-up demand, as many individuals in Latin American want to invest in the United States but face access barriers. Dividenz removes these obstacles by simplifying the process. Up to 50% of all foreign real estate investments in the United States come from Latin America, totaling about US$60 billion annually. Despite this, only 15% of our clients had previously invested in the United States. The country remains the top global investment destination, attracting capital from China, the Middle East, and Russia — not only for its stability but also for its prestige and competitive advantages.

Q: What key features differentiate Dividenz’s investment products? How does your platform ensure that the investments offer both safety and high returns for your clients? 

A: Dividenz stands out thanks to four main competitive advantages. First, we focus on high-quality assets, selecting the best real estate investments in the strongest US submarkets. Our portfolio includes income-generating multifamily and industrial properties that are already built, fully leased, and delivering cash flow from day one. This eliminates construction and vacancy risks, ensuring secure and attractive returns.

Second, our investment structures follow the US Securities and Exchange Commission (SEC) regulations and adhere to institutional-grade standards, meeting the same quality benchmarks as top global funds. This guarantees transparency, security, and reliability for our investors. Third, we offer a fully turnkey investment process. Investors do not have to worry about property management or operations — all they need to do is invest and receive their distributions. This hands-off approach simplifies the investment experience while maximizing efficiency. Finally, we are expanding beyond real estate by launching a comprehensive financial ecosystem. Our upcoming financial products will provide investors with a complete investment and banking solution, further enhancing the value we offer.

By aligning Latin American investors’ demand for security with the most stable and profitable US real estate sectors, Dividenz provides one of the safest and highest-yielding investment opportunities globally.

Q: How does Dividenz facilitate the investment process, and what are the key benefits it offers investors?

A: Dividenz’s core product, Dividenz Deals, allows investors to purchase shares in specific real estate projects. The investment process is straightforward: Dividenz first acquires a rental or industrial property, typically ranging from 50 to 100 units, using its own capital. Investors can buy into the property after it has been acquired, ensuring that it is already generating income through rent and has potential for future capital gains. The entire process is digital, from contract signing to tracking rental income. Investors receive monthly rent distributions directly into their Dividenz accounts and also benefit from future property appreciation and eventual sale profits.

The main advantages of investing in Dividenz Deals include earning both rental income and capital gains from property appreciation. The investment process is fully managed by Dividenz, meaning that investors do not have to engage in any of the day-to-day operations. Investors simply receive passive income, with Dividenz handling everything from property management to eventual sale and capital distribution.

Q: What types of assets does Dividenz prioritize and why does it focus on these sectors?

A: Dividenz focuses on two main asset types: multifamily and industrial properties, both selected for their stability and profitability. The residential segment is secure because housing remains a priority for tenants. During a crisis, people may cut other expenses, but they continue paying rent since their home is closely tied to their job, school, and social environment. The US multifamily market has low volatility and efficient eviction processes, providing greater security for investors.

On the other hand, industrial assets offer long-term lease contracts with top-tier companies, such as Home Depot and Amazon. These contracts are backed by the tenant’s equity, guaranteeing a steady income flow. These properties combine financial stability with appreciation potential, functioning as a “corporate bond with an upside.”

Dividenz does not invest in speculative properties or weak markets, but rather in well-established assets within the best cities and submarkets in the United States, ensuring quality and profitability for its investors.

Q: What is the profile of the ideal investor for Dividenz, and how does the platform cater to different investment capacities? 

A: The ideal Dividenz investor ranges from young professionals to seasoned entrepreneurs, all seeking to preserve and grow their capital securely. Unlike high-risk investments like cryptocurrency, Dividenz offers stable, long-term real estate opportunities in well-established markets. Clients can include business owners, corporate executives, and entrepreneurs who want to allocate a portion of their wealth into low-risk, high-quality real estate. While investment preferences vary by risk tolerance, real estate remains a key component of investment portfolios, especially in Latin America, where it holds a significant share compared to other markets.

Q: What key characteristics do you prioritize when selecting locations or regions for real estate investments? 

A: Dividenz prioritizes investing in cities with strong economic growth, population expansion, and increasing labor demand. The key is identifying markets with long-term upward trends or those with clear potential for recovery. For example, some cities, like Detroit, struggled after economic shifts, while others continue to thrive due to tourism and business activity.

Beyond macroeconomic factors, Dividenz also analyzes states, tax incentives, and emerging growth pockets within cities. In cities like Philadelphia, proximity to universities plays a crucial role in real estate demand. Real estate is an opportunity-driven business. While we focus on strong markets, undervalued assets in promising areas can also present attractive investment options. The strategy lies in balancing market selection with seizing the right opportunities.

Q: Which countries in Latin America are showing the most interest in investing with Dividenz, and what factors are driving this trend? 

A: The Latin American countries most interested in investing through Dividenz are Mexico, Colombia, and Brazil, followed by Argentina, Chile, and Peru. Historically, these three markets have led in foreign investments in the United States due to the size of their economies and investment culture.

Mexico stands out because of its strong economic ties with the United States. Mexican investors are familiar with the US market, frequently travel there, and conduct business with US companies. Cities like Houston, Miami, New York, and San Antonio serve as key entry points, making US investments more accessible and attractive.

A common trend across Latin American investors is their focus on minimizing risks and maximizing returns. The key to achieving this lies in choosing strong markets, selecting stable submarkets, and investing in reliable assets, ensuring capital preservation and long-term growth.

Q: What challenges did Dividenz face when launching its platform, and what are the biggest opportunities you see in the coming years for real estate investment?

A: Dividenz has faced two major external challenges: building trust and educating clients. Establishing trust is essential, as investors need confidence in the platform handling their money. Educating investors about the US real estate market and products has also been crucial. However, these are not new concepts — multifamily investments are some of the most widely purchased assets in the United States.

Internally, managing operations across multiple countries and markets can be challenging. Despite these challenges, Dividenz is seen as a leader in cross-border investments, with the strongest product offering and largest presence in the region. In the coming years, we will continue to grow our market share and expand our educational efforts. The company’s success largely depends on the strength of its team.

Q: How is Dividenz transforming real estate investment to make global opportunities more accessible to investors?

A: Dividenz leverages the strength and quality of its products to provide investors with a solid foundation for their investments. As a real estate company, our core value lies in the security and profitability of our assets. The company is transforming real estate investment by connecting markets and continents. Despite real estate being one of the largest asset classes in the world, most investors remain limited to their own cities. Dividenz aims to change this by removing barriers and making global opportunities more accessible.

New generations and technologies are also reshaping the way people invest in real estate, creating opportunities to reduce friction and expand market access. Dividenz is committed to a model where capital follows the most efficient opportunities, allowing investors to benefit from high-growth markets.

Q: What are Dividenz’s goals for 2025, and how do you plan to scale the platform to reach even more investors in Latin America? 

A: Dividenz plans to expand significantly in 2025, opening new offices and expanding its presence to 10 markets across Latin America. In addition, the company is launching the Dividenz Savings Account in the next 30 to 60 days, a new product designed to increase its market penetration and attract more investors in the region. By 2025-2026, Dividenz aims to further scale its operations, enhancing products, customer service, and the overall ecosystem to deliver more value to its clients. The company’s strategy is to continue providing high-quality products, a strong brand, and added value, ensuring that investors see Dividenz as a top choice for US real estate investments.

 

Dividenz is a real estate investment platform that aims to provide Latin American investors with access to the main US markets, allowing them to invest in institutional-quality assets, diversify their capital, and protect it from risks in local markets.

Photo by:   MBN

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