Podcast

Lucero Santiago
Korea: Master of Globalization and the Marketing of Culture
By Jordy Ulloa | Mon, 10/16/2023 - 07:30
Trade & Investment
Korea: Master of Globalization and the Marketing of Culture
Lucero Santiago, CEO and Founder, Byeol Media and Kmagazine, addresses culture marketing, Korea as the ultimate exporter and the reach of international  entrepreneurship.
  1. Lucero Santiago & Kmagazine (1:45)
  2. The globalization, growth and relevance of Kculture & Hallyu in Latam (7:43)
  3. Bridging the cultural gap and promoting Kculture for the new generations (14:34)
  4. Lucero’s advice on sharing the culture abroad in a marketable way (22:21)

Tags

You May Like

Entrepreneurship Built Toward Helping Existing Markets
Podcast
Bernhard Wurzinger
CEO and Co-Founder | Spenza
Mon, 01/12/2026 - 01:00
Entrepreneurship Built Toward Helping Existing Markets
Play
See More
Shifting Leadership: Today’s ‘Divide and Conquer’ Playbook
Podcast
Juan Carlos González
Co-Founder | XP Azul
Mon, 11/24/2025 - 07:09
Shifting Leadership: Today’s ‘Divide and Conquer’ Playbook
Play
See More
Moving Toward Autonomy: Honeywell’s Legacy for Hard Industries
Podcast
José Fernandes
President | Honeywell Latam
Mon, 11/10/2025 - 10:04
Moving Toward Autonomy: Honeywell’s Legacy for Hard Industries
Play
See More

Podcast

Podcast
Alejandro Masseroni
Embedded Finance: Can Banks Adopt the Netflix Approach?
Play
See More
Podcast
José Carlos Ferreyra
Leveraging AI in the Health Sector
Play
See More
Podcast
Jazmín Salazar
Economic Viability and Environmental Impact
Play
See More
Podcast
Maggie Wu
Giving Crypto a Chance
Play
See More
Podcast
Juan Carlos Herrera & Andrés Maza
Mexico Shows a Favorable Economic Environment
Play
See More
Podcast
Fady Abdel-Nour
What Is Behind a Successful Startup?
Play
See More
Podcast
Daniel Ferraez and Paloma Marín
Preaching, Living and Doing Business From Wellness
Play
See More
Podcast
Hongyi Tang
On Chain: The New Online
Play
See More
Podcast
Jean Lucca Aleskovich
Despite Challenges, This Is the Right Time for Mexico
Play
See More
Podcast
Andrés Moreno
English: Platform for Social Transformation
Play
See More
Podcast
Juan José González
Entertainment With Purpose
Play
See More
Podcast
Manuel Ramírez
An Industry With No Room for Mistakes
Play
See More
Podcast
Lucero Santiago
CEO and Founder, Byeol Media and Kmagazine
Mon, 10/16/2023 - 07:30
Korea: Master of Globalization and the Marketing of Culture
Play
See More

Most popular

1
E-Commerce & Retail
Saks Global Files for Chapter 11, Citing Inventory Pressures
Saks Global Files for Chapter 11, Citing Inventory Pressures
2
Automotive
US Automakers Expand Into Energy Storage as EV Demand Slows
Ford
3
Aerospace
The Year In Aerospace: Mexico Balances Growth, Risks Into 2026
Aerospace
4
Automotive
LG Energy Suffers Surprise 4Q25 Loss Amid EV Market Slowdown
LG Energy
5
Automotive
Nissan LEAF Earns WWCOTY World’s Best Compact Car Title
Nissan
6
E-Commerce & Retail
FEMSA Exits Jüsto as Grupo OMNi Takes Control
FEMSA Exits Jüsto as Grupo OMNi Takes Control
7
E-Commerce & Retail
Mexico Advances Digital Integration as Users Hit 110 Million
Mexico Advances Digital Integration as Users Hit 110 Million

Newsletter