Podcast

Lucero Santiago
Korea: Master of Globalization and the Marketing of Culture
By Jordy Ulloa | Mon, 10/16/2023 - 07:30
Trade & Investment
Korea: Master of Globalization and the Marketing of Culture
Lucero Santiago, CEO and Founder, Byeol Media and Kmagazine, addresses culture marketing, Korea as the ultimate exporter and the reach of international  entrepreneurship.
  1. Lucero Santiago & Kmagazine (1:45)
  2. The globalization, growth and relevance of Kculture & Hallyu in Latam (7:43)
  3. Bridging the cultural gap and promoting Kculture for the new generations (14:34)
  4. Lucero’s advice on sharing the culture abroad in a marketable way (22:21)

Tags

You May Like

Entrepreneurship Built Toward Helping Existing Markets
Podcast
Bernhard Wurzinger
CEO and Co-Founder | Spenza
Mon, 01/12/2026 - 01:00
Entrepreneurship Built Toward Helping Existing Markets
Play
See More
Shifting Leadership: Today’s ‘Divide and Conquer’ Playbook
Podcast
Juan Carlos González
Co-Founder | XP Azul
Mon, 11/24/2025 - 07:09
Shifting Leadership: Today’s ‘Divide and Conquer’ Playbook
Play
See More
Moving Toward Autonomy: Honeywell’s Legacy for Hard Industries
Podcast
José Fernandes
President | Honeywell Latam
Mon, 11/10/2025 - 10:04
Moving Toward Autonomy: Honeywell’s Legacy for Hard Industries
Play
See More

Podcast

Podcast
Gabriela Ceballos
AI in Talent Recruitment Is Now a Reality
Play
See More
Podcast
Alejandro Saldañ
Guide for the Mexican Economy in 2023
Play
See More
Podcast
Paqui Casanueva
Collaboration is the Name of the Game in the 21st Century
Play
See More
Podcast
Mateo Jaramillo
Automated Tax Filing in LATAM
Play
See More
Podcast
Héctor Klerian
Good Property Spells Certain Returns
Play
See More
Podcast
René Espinosa
Talent: Key to Nearshoring Boons
Play
See More
Podcast
Alicia Arias
The Best Day to Start Investing Was Yesterday
Play
See More
Podcast
Héctor Valle
Digital Health Systems to Close Accessibility Gap in Mexico
Play
See More
Podcast
Efrain Mendicuti
Don’t Make Ads, Make TikToks
Play
See More
Podcast
Hugo Álvarez
Making Cannabis as Mainstream as Wine
Play
See More
Podcast
John Darch
The Five Essential Components
Play
See More
Podcast
Benjamín Santa María
Benjamin Santa María - Customer Demands Are Assets, Not Threats (VFT28)
Play
See More
Podcast
Lucero Santiago
CEO and Founder, Byeol Media and Kmagazine
Mon, 10/16/2023 - 07:30
Korea: Master of Globalization and the Marketing of Culture
Play
See More

Most popular

1
E-Commerce & Retail
Saks Global Files for Chapter 11, Citing Inventory Pressures
Saks Global Files for Chapter 11, Citing Inventory Pressures
2
Health
Novo Nordisk México Names Patricia Field as Director General
Patricai Field
3
Health
Mexico Healthcare Strategy: Personalization and Segmentation
How to reach different markets in comprehensive health in Mexico
4
Automotive
US Automakers Expand Into Energy Storage as EV Demand Slows
Ford
5
Automotive
BYD Luxury Brand Denza Opens First Mexico Dealership
BYD
6
Automotive
LG Energy Suffers Surprise 4Q25 Loss Amid EV Market Slowdown
LG Energy
7
Aerospace
The Year In Aerospace: Mexico Balances Growth, Risks Into 2026
Aerospace

Newsletter