Podcast

Lucero Santiago
Korea: Master of Globalization and the Marketing of Culture
By Jordy Ulloa | Mon, 10/16/2023 - 07:30
Trade & Investment
Korea: Master of Globalization and the Marketing of Culture
Lucero Santiago, CEO and Founder, Byeol Media and Kmagazine, addresses culture marketing, Korea as the ultimate exporter and the reach of international  entrepreneurship.
  1. Lucero Santiago & Kmagazine (1:45)
  2. The globalization, growth and relevance of Kculture & Hallyu in Latam (7:43)
  3. Bridging the cultural gap and promoting Kculture for the new generations (14:34)
  4. Lucero’s advice on sharing the culture abroad in a marketable way (22:21)

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