Podcast

Lucero Santiago
Korea: Master of Globalization and the Marketing of Culture
By Jordy Ulloa | Mon, 10/16/2023 - 07:30
Trade & Investment
Korea: Master of Globalization and the Marketing of Culture
Lucero Santiago, CEO and Founder, Byeol Media and Kmagazine, addresses culture marketing, Korea as the ultimate exporter and the reach of international  entrepreneurship.
  1. Lucero Santiago & Kmagazine (1:45)
  2. The globalization, growth and relevance of Kculture & Hallyu in Latam (7:43)
  3. Bridging the cultural gap and promoting Kculture for the new generations (14:34)
  4. Lucero’s advice on sharing the culture abroad in a marketable way (22:21)

Tags

You May Like

Entrepreneurship Built Toward Helping Existing Markets
Podcast
Bernhard Wurzinger
CEO and Co-Founder | Spenza
Mon, 01/12/2026 - 01:00
Entrepreneurship Built Toward Helping Existing Markets
Play
See More
Shifting Leadership: Today’s ‘Divide and Conquer’ Playbook
Podcast
Juan Carlos González
Co-Founder | XP Azul
Mon, 11/24/2025 - 07:09
Shifting Leadership: Today’s ‘Divide and Conquer’ Playbook
Play
See More
Moving Toward Autonomy: Honeywell’s Legacy for Hard Industries
Podcast
José Fernandes
President | Honeywell Latam
Mon, 11/10/2025 - 10:04
Moving Toward Autonomy: Honeywell’s Legacy for Hard Industries
Play
See More

Podcast

Podcast
Álvaro Villar
Álvaro Villar - The New Way to Ship Cargo
Play
See More
Podcast
Juan Montes
Juan Montes - Rethinking Customer Experience for All Generations
Play
See More
Podcast
Adrian Cuadros and Erick MacKinney
Adyen, Reservamos - The Key to Successful Partnerships
Play
See More
Podcast
Lilliana Méndez
Liliana Méndez - Dare to Make Mistakes
Play
See More
Podcast
Christian Jacobsen
Christian Jacobsen - Freelancing: An Option for Companies, Individuals
Play
See More
Podcast
Rodrigo Martineli
Rodrigo Martineli - Multi-Cloud: The Ultimate Enabler
Play
See More
Podcast
Luis Barrios
Luis Barrios - Go Beyond Investing for Financial Impact
Play
See More
Podcast
Jan Heinvirta
Jan Heinvirta - Finding the Beauty in Imperfection
Play
See More
Podcast
María José Treviño, Lilian Alves & Yadaira Orsini
Energy Roundtable: ESG Strategies to Support Business Objectives
Play
See More
Podcast
Alfredo Nolasco
Alfredo Nolasco: Mexico Must Evolve to Take Advantage of Nearshoring
Play
See More
Podcast
Alexey Bochkarev, Iñaqui de la Peña, Pedro López
Borzo Mexico: Disrupting the Shipping and Deliveries Business
Play
See More
Podcast
Alejandro Souza
Alejandro Souza: Become an Everyday Hero
Play
See More
Podcast
Lucero Santiago
CEO and Founder, Byeol Media and Kmagazine
Mon, 10/16/2023 - 07:30
Korea: Master of Globalization and the Marketing of Culture
Play
See More

Most popular

1
E-Commerce & Retail
Saks Global Files for Chapter 11, Citing Inventory Pressures
Saks Global Files for Chapter 11, Citing Inventory Pressures
2
Health
Novo Nordisk México Names Patricia Field as Director General
Patricai Field
3
Health
Mexico Healthcare Strategy: Personalization and Segmentation
How to reach different markets in comprehensive health in Mexico
4
Automotive
US Automakers Expand Into Energy Storage as EV Demand Slows
Ford
5
Automotive
BYD Luxury Brand Denza Opens First Mexico Dealership
BYD
6
Automotive
LG Energy Suffers Surprise 4Q25 Loss Amid EV Market Slowdown
LG Energy
7
Aerospace
The Year In Aerospace: Mexico Balances Growth, Risks Into 2026
Aerospace

Newsletter