AI-Powered Zayren Transforms US-Mexico Freight Pricing, Matching

Freight Technologies (Fr8Tech), a logistics management innovator specializing in technology-driven freight solutions, has announced the commercial launch of Zayren, a new AI-powered pricing-prediction and carrier-matching platform designed to transform cross-border and domestic over-the-road (OTR) operations in Mexico and the United States.

“Zayren marks a major step forward in how freight procurement and execution will operate in the US–Mexico corridor. By uniting our AI Lab’s machine-learning pricing engine with automated carrier matching and a verified contact network, we are giving shippers, brokers, and carriers the tools to move faster, cut costs, and gain unprecedented transparency. As cross-border logistics become ever more complex, Zayren delivers smarter, data-driven decision-making capabilities that operators need to be successful in this market,” says Javier Selgas, CEO, Freight Technologies.

Developed by the company’s in-house AI Lab, Zayren delivers real-time freight-rate predictions and accelerates procurement through AI-assisted carrier matching. The platform is engineered to address persistent market challenges, such as price volatility, carrier fragmentation, and limited transparency, by providing instantly accessible, data-driven insights for shippers, brokers, and carriers.

Zayren’s core functionality centers on real-time rate estimation for US–Mexico cross-border and domestic lanes. With rate fluctuations affecting budgets and service levels across the region, the tool equips shippers and brokers with immediate benchmarking capabilities, allowing them to react quickly to changing market conditions.

The integrated AI agent goes further by generating curated carrier lists with verified contact information, enabling procurement teams across manufacturers, freight forwarders, and logistics operators to automate the freight-matching process. Fleet Rocket TMS customers will be the first to gain exclusive access to these capabilities during the initial rollout.

Shippers and brokers can request platform demos and obtain evaluation access, while carriers are eligible for a 90-day free trial to upload lanes and connect with vetted customers at no cost.

“With Zayren, we are applying state-of-the-art machine learning to one of the logistics industry’s toughest challenges: price volatility. The platform analyzes vast volumes of cross-border freight data to deliver accurate, real-time rate predictions that continuously improve, and its adaptability allows companies to enhance the model with their own data. This is a true game changer in logistics automation, and it is only the beginning of what our AI Lab has in store as we continue advancing the technology powering the future of freight,” says Umberto León, Director of the AI Lab, Freight Technologies.

As part of its broader innovation strategy, Freight Technologies also announced a multi-year service agreement with Fetch Compute (“Fetch AI”), securing access to the company’s ASI-1 large language models and developer tools.

This partnership will support Fr8Tech’s development of next-generation logistics-focused AI systems, including autonomous task agents and real-time, voice-enabled virtual assistants capable of supporting shippers, carriers, and brokers across procurement, scheduling, exception handling, and communication workflows.

The integration of Fetch AI’s technology will enable multi-agent collaboration, harnessing automation to solve operational challenges across the freight transportation ecosystem.

Fr8Tech plans to deploy voice-enabled AI agents with expanded logistics functionalities throughout 2026. These tools, being developed by the company’s AI Lab, represent the next phase in its strategy to embed AI-driven automation across the US-Mexico freight corridor.