Uber Freight Eyes 21% Growth in Mexico

Uber Freight is accelerating its expansion in Mexico, integrating customs, brokerage, and transportation services to support shippers navigating an increasingly complex trade environment. The company projects to grow about 21% in Mexico next year, according to information obtained by FreightWaves.

“One of the advantages that we have is we digitalize everything, and we have visibility at the border, which has traditionally been the black hole. Customers can see every document, every check, every step in the same system,” says Jesús Ojeda, Head of Mexico Operations, Uber Freight.

The company’s end-to-end digital model is resonating with businesses of all sizes, from multinational enterprises to SMEs, particularly as cross-border logistics grows more demanding. Mexico has emerged as the United States’ top trade partner, with bilateral commerce reaching US$74.4 billion in July and US$507 billion year-to-date, MBN reports.

Ojeda emphasizes that Uber Freight’s integrated solutions are designed to help shippers comply with shifting trade rules under the USMCA, including new tariffs of up to 25% on certain imports.

“International commerce becomes more complex now because of the USMCA rules of origin. As a broker, but also as trade compliance advisors, we review every document to confirm everything is compliant. The idea is to treat the shipment as domestic and help customers avoid delays at the border,” says Ojeda.

Strategic Growth in Laredo and Industrial Hubs

Despite soft freight rates, investment in Laredo, Texas, remains robust. The port handled US$30.3 billion in trade in July, up 7% year-over-year, and has registered US$206 billion year-to-date, according to WorldCity. Ojeda points to the influx of multinational firms investing in cross-dock facilities as proof of Laredo’s enduring importance. 

South of the border, Mexico’s booming industrial hubs in Monterrey and the Bajío region are fueling Uber Freight’s local momentum. “It is a complex time, but also a good financial year for us. We are ready,” says Ojeda.