Mexicans Aware of Recycling, Yet Only One-Third Act Consistently

Seven out of 10 Mexicans report that environmental concerns influence their daily decisions, yet only one in three consistently translate that concern into action, according to the Third Survey on Plastic Recycling Habits in Mexico 2025, conducted by Vida Circular in collaboration with ALPLA and P&G México.

The study, prepared by Consulta Mitofsky, shows that while awareness of recycling has grown since 2023, consistent behavior remains limited. “People now understand the importance of recycling,” said Sandra Gazca, spokesperson for Vida Circular. “The real challenge is turning that knowledge into consistent habits. Our goal is to build trust in the process and make recycling easier across all spaces.”

Only 19.4% of consumers reported choosing products based on recyclability, even though 76.7% expressed willingness to pay more for sustainable packaging. Meanwhile, 40% now believe plastic containers can be recycled—up from 30% in 2024—and 56% recognize the Möbius triangle as an indicator of recyclability.

Recycling participation varies by environment: 56.4% of respondents recycle at home, compared with 39% at work and 29% at school. Trust in waste management remains low, with just 46.5% believing that separated household waste is actually recycled. The main obstacles cited include a lack of environmental culture, motivation, and education.

Industry leaders emphasized collaboration and shared responsibility. “The success of a circular economy depends on joint action from academia, government, companies, media, and consumers,” said Aldo Vergara, Public Affairs Director, P&G México. ALPLA’s regional director, Carlos Torres, added that sustainability “is not just a responsibility, but an opportunity to transform how we produce, consume, and recycle.”

The report concludes that 64.5% of respondents intend to recycle more in the coming year—an encouraging sign that growing awareness could soon translate into sustained action.