Mexicans Worry About Environment, But Economics Lead

While 64% of Mexican consumers express concern about environmental issues, economic factors remain the primary driver of purchasing decisions, according to Statista’s Consumers in Mexico 2025 report.  Nearly two-thirds of respondents reported concerns about climate change, pollution, or resource depletion. In practice, 48% say they reduce single-use plastics, 35% purchase recycled or recyclable products, and 29% prefer brands with verifiable environmental actions.

Despite rising eco-consciousness, only 19% of consumers said environmental or social initiatives are decisive when choosing which products to purchase. Price remains the dominant factor, with 82% prioritizing affordability. Other key considerations include quality (65%), recommendations from friends and family (43%), and a brand’s social media presence (26%). 

Demographic insights show that consumers aged 18 to 30, particularly from middle to high socioeconomic groups in urban areas, are more inclined to consider sustainability—likely due to greater exposure to responsible brands.

The report recommends that eco-friendly brands seeking to gain traction in Mexico offer sustainable products at competitive prices, supported by transparent certifications and credible messaging. It also highlights the potential of educational campaigns, particularly those targeting young, higher-income urban consumers, to boost adoption of sustainable products.