Oxxo, JAC, Aeroméxico, KIO, Mars Share Sustainability Plans

During the third edition of the Cumbre Imagen Sostenibilidad 2025, executives from Oxxo, JAC Motors, Aeroméxico, KIO IT Services, and Mars presented their corporate sustainability strategies.

Oxxo
Oxxo, the Mexican convenience store chain with more than 24,000 locations across Latin America, underscored sustainability as a driver of business growth. “We are convinced that sustainability makes us a stronger and better business,” said Abraham Garza Álvarez, Oxxo’s sustainability manager.

Garza explained that modern Oxxo stores consume 40% less energy than those built 15 years ago, despite using nearly twice the equipment. The chain has implemented 29 energy-efficiency measures, including optimized lighting and refrigeration. More than 90% of its purchases come from local suppliers, who also benefit from training programs to enhance environmental, social, and economic practices. Oxxo recycles 30% of store waste and 80% of service center material, working with more than 50 partners.

The company is also testing sustainable mobility with 170 electric vehicles and pilot programs for electric trucks. By 2030, Oxxo aims to reduce emissions by 45%, source 85% of its energy from renewables, and lower supplier carbon footprints.

JAC Motors
Chinese automaker JAC Motors, which operates a plant in Ciudad Sahagún, Hidalgo, is expanding its electric and hybrid vehicle portfolio in Mexico. Its offerings range from family cars to last-mile delivery units, with technicians trained in high-voltage systems.

Vania Terrones, JAC’s EV manager, announced that the company will add a new production line dedicated to electric and hybrid vehicles, increasing capacity by 12,000 units per year. The facility will partially run on solar energy and create more than 500 green jobs. JAC also plans to promote adoption through “green rates,” offering more accessible financing for EV buyers.

Aeroméxico
Aeroméxico reaffirmed its target of net-zero emissions by 2050, supported by fleet renewal and efficiency measures. “Our aircraft are 20% more efficient than they were a few years ago,” said Karen Farías, director of sustainability and ESG.

The airline is training pilots to optimize fuel usage in every phase of flight and reducing auxiliary engine reliance on the ground. It is also developing a roadmap for producing sustainable aviation fuel (SAF) in Mexico, with Farías stressing the need for collaboration across government, industry partners, and consumers.

KIO IT Services
Tech firm KIO IT Services highlighted artificial intelligence as a tool for reducing emissions and boosting competitiveness. “Some logistics clients are already using hybrid or electric vehicles with AI-powered route optimization,” said José Da Silva, director of digital experience. He cited cases where delivery distances dropped from 100 to 20 kilometers, cutting energy use.

Da Silva referenced McKinsey research showing that one-third of companies worldwide have adopted AI into their business model. He added that KIO is expanding pilot projects while ensuring its data centers rely on renewable sources like solar, hydro, and geothermal energy.

Mars
Mars reaffirmed its goal of achieving zero environmental impact by 2050 under its Sustainable in a Generation program, launched in 2017. “Our commitment is a 50% reduction in emissions by 2030 and full neutrality by 2050,” said Francisco Ríos, corporate affairs director, Mars Pet Nutrition Mexico.

The company’s initiatives span regenerative agriculture, circular packaging, water efficiency, and reforestation. Water management is a key priority, with both internal efficiency projects and external collaborations with specialists and NGOs.

In the pet sector, Mars supports Pedigree Adóptame, Mexico’s largest adoption program. Over 16 years, it has helped 80,000 animals and donated more than 7,000 tons of food.