Alexandra Loboda
Video
Companies must continue working to narrow the gender gap and promote equality in management positions, said female industry leaders.
Lizette Gracida
Video
Companies must continue working to narrow the gender gap and promote equality in management positions, said female industry leaders.
Adriana Macouzet
Video
Companies must continue working to narrow the gender gap and promote equality in management positions, said female industry leaders.
Adriana Macouzet, Lizette Gracida, Alexandra Loboda
News Article
Companies must continue working to narrow the gender gap and promote equality in management positions, said female industry leaders.
Adriana Macouzet
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Adriana Macouzet
President and Director General
PPG Industries Mexico
At least one product from PPG is present in all vehicles manufactured in Mexico. Learn more about the company’s latest innovations
ADRIANA MACOUZET President and Director General of PPG Mexico and North Latin America
Roundtable
Adriana Macouzet
President and Director General
PPG Mexico and North Latin America

We develop solutions that help optimize our client’s paint usage, reduce volatile emissions and lower energy consumption. When a new automotive assembly plant is built the area that requires the largest investment is the paint shop. This section uses more water and energy than the rest of the assembly plant so any contribution we can offer makes a huge difference. Normally, cars need at least four coats: electrophoretic protection, a surface primer, color and finally the clear coat. Between these layers there needs to be a baking process, resulting in at least three bakes for each car. Our goal is to reduce the baking processes to lower gas and energy consumption, as well as paint and water usage. Our B1:B2 compact process eliminates the surface primer and one of the bakes.

Here, industry leaders detail their efforts to address the clean needs of their respective sectors
Adriana Macouzet
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Adriana Macouzet
President and Director General
PPG Mexico and North Latin America
We have grown in all the segments we are involved in to become the leader in paint and coatings for the automotive industry.
Adriana Macouzet
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Adriana Macouzet
President
Society of Automotive Engineers México (SAE)
The technology exists and is slowly infiltrating the market but we still need to demonstrate the true benefits of these systems
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