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By Mariana Allende - Fri, 11/28/2025 - 08:57

From fashion to healthcare, data-driven campaigns connect emotionally and convert, blending AI with human creativity, says ID4YOU.

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https://mexicobusiness.news/tag/ai-marketing

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By Shelley Pursell - Fri, 08/15/2025 - 08:00

In 2025, the success of marketing will not depend on how many clicks you get, but on appearing in the answers that matter, writes Shelley Pursell.

By Maca Lara Dillon - Tue, 05/13/2025 - 06:00

Align generative AI with brand strategy using personalized data, human oversight, and a clear product-to-brand fit approach, writes Maca Lara Dillon

By Julian Coulter - Thu, 04/24/2025 - 08:00

To succeed in today’s market, brands must align with the 4S approach: streaming, scrolling, searching, and shopping behaviors, writes Julian Coulter.

By Julian Coulter - Wed, 03/05/2025 - 07:30

AI is transforming marketing. A BCG framework guides brands through AI adoption stages to maximize growth, and revenue. Julian Coulter explains.

By Shelley Pursell - Fri, 02/21/2025 - 07:30

AI is transforming businesses. Shelley Pursell shows how companies are strategically adopting AI for growth and competitiveness.

By Diego Valverde - Thu, 06/06/2024 - 10:32

Equinix shares its efforts to enhance its data center efficiency, while AMD and Intel made strides in AI processor innovation