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By Juan Pablo Baeza Prado - Wed, 01/14/2026 - 08:00
In Latin America’s B2B sector, lasting success comes from outcomes and trust-based relationships over pure technology, writes Juan Pablo Baeza.
https://mexicobusiness.news/tag/b2b-strategy
More Tech
By Diego Valverde - Wed, 11/12/2025 - 14:35
Salesforce opens its largest Latin American HQ in Mexico City, advancing its plans in the region.
By Aura Moreno - Tue, 08/12/2025 - 11:45
Organizations that fail to adapt to the needs of younger generations risk losing not only talent but relevance, says Mancii’s Sebastián Guerrero.
By Emilio Aristegui - Thu, 09/02/2021 - 17:58
Mexico unveils the economic package for 2022, as imports grow and the country focuses on its digital future.
