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The ROI of Emotion: Brand as a Financial Defense
By Ana Ramos - Thu, 12/11/2025 - 08:30
Pivoting from cold data to emotional branding can fix retention and unit economics, proving purpose drives profitability, writes Ana Ramos.
https://mexicobusiness.news/tag/beauty-industry
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Data-Driven Campaigns Increase Engagement, Connection
By Mariana Allende - Fri, 11/28/2025 - 08:57
From fashion to healthcare, data-driven campaigns connect emotionally and convert, blending AI with human creativity, says ID4YOU.
Estée Lauder Invests in Mexican Luxury Brand Xinú
By MBN Staff - Mon, 11/24/2025 - 11:01
The deal through Estée Lauder’s New Incubation Ventures marks its first investment in a Latin American brand.

L’Oréal Invests US$80M in Mexico to Grow Production Capacity
By MBN Staff - Thu, 08/14/2025 - 10:30
The country ranks among L’Oréal’s 10 most important markets worldwide, reaching more than 56 million households and serving as an export hub.
South Korea, China Beauty Brands Expand Rapidly in the West
By Mariana Allende - Tue, 06/17/2025 - 07:31
Asian beauty brands from South Korea and China expand globally, leveraging innovation, marketing, and investments.
Hermès Tops LVMH as Luxury Leader Amid Weak 1Q25 Results
By Mariana Allende - Thu, 04/17/2025 - 10:00
Hermès surpasses LVMH as the top luxury firm by market cap after LVMH's weak Q1 results and global luxury demand concerns.
Skincare Supplement Market to Reach US$5.86 Billion by 2032
By MBN Staff - Fri, 03/28/2025 - 13:25
The skincare supplement market is set to reach US$5.86 billion by 2032, driven by demand for beauty-from-within solutions and e-commerce growth.

Feminine Intimate Care Market to Hit US$14 Billion by 2034
By MBN Staff - Fri, 03/14/2025 - 09:54
The feminine intimate care market is set to reach US$14 billion by 2034, driven by organic products, e-commerce, and growing consumer awareness.
IBM, L’Oréal Partner to Revolutionize Sustainable Cosmetics
By MBN Staff - Wed, 01/22/2025 - 07:00
IBM and L’Oréal have partnered to develop a generative AI model to accelerate sustainable cosmetic innovation.

L'Oréal Mexico Presents Sustainable, Eco-Friendly Initiatives
By MBN Staff - Tue, 11/26/2024 - 07:00
L'Oréal Mexico highlights its commitment to sustainability, including goals for reducing packaging waste.