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By Mariana Allende - Wed, 10/08/2025 - 12:12

Companies often start with a tech roadmap and forget about the customer, but technology should serve customers’ needs, says Apto’s Alvaro Plasencia.

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https://mexicobusiness.news/tag/behavioral-insights

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By Juan Valencia - Wed, 06/11/2025 - 06:30

Cash isn't enough. Modern sales teams need recognition, flexibility, and meaningful, personalized incentives to stay motivated - Juan Valencia.