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By Emanuel Westdorp - Fri, 10/31/2025 - 08:30

Brand perception is reality. Close the reality gap between promise and delivery with authenticity and coherence, writes Emanuel Westdorp.

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https://mexicobusiness.news/tag/brand-dna

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By Emanuel Westdorp - Wed, 04/23/2025 - 08:30

Brand culture shapes internal identity and external impact, aligning values, leadership, and strategy for business growth, writes Emanuel Westdorp.