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By Emanuel Westdorp - Thu, 12/18/2025 - 07:30
Liquid brands rely on authenticity to maintain brand identity and achieve a sustainable competitive advantage, writes Emanuel Westdorp.
https://mexicobusiness.news/tag/brand-identity
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By Emanuel Westdorp - Thu, 08/28/2025 - 06:00
A strong brand is a key strategic asset for startups from their inception, ultimately helping them secure funding, writes Emanuel Westdorp.
By David Gonzalez - Tue, 06/24/2025 - 07:30
Brands must understand how AI ‘reads’ them and create consistent, verifiable content for algorithmic visibility, writes David Gonzalez.
By MBN Staff - Wed, 04/09/2025 - 09:13
Pearson unveils a new brand identity focused on the transformative power of learning, emphasizing growth, resilience, and personal development.
By Laura Coronado - Wed, 01/15/2025 - 16:00
From Emily in Paris locations to Tane’s iconic wall in Mexico City, digital influence is key for businesses and personal image - Laura Coronado.
By Luca Nan - Wed, 08/21/2024 - 14:00
Precise synchronization of messages is essential to maintain customer interest and engagement without overwhelming them, writes Luca Nan.
By Mariana Allende - Thu, 11/23/2023 - 11:30
While e-commerce plays a crucial role, physical stores still dominate the footwear and textile market, says Reebok General Manager Mario Olvera.
