Pearson Rebrands to Emphasize Transformative Learning

Pearson is introducing a dynamic new brand identity, reflecting a deep understanding of the evolving needs of students worldwide. This rebranding marks a significant shift for the company, emphasizing its belief that learning is a vital force for growth, adaptation, and success.

"Our new brand reflects our belief in the transformative power of learning. It captures the emotional essence of learning: the human desire to grow, adapt, and thrive. We understand that learning is a deeply personal journey, and our new brand resonates with that experience, celebrating curiosity, resilience, and ambition," says Ginny Cartwright, Chief Marketing Officer, Pearson.

At the core of the new brand is the idea that humans are inherently designed to learn. Pearson views learning not only as the acquisition of knowledge but also as an essential driver of personal growth and societal progress. 

Pearson is making significant investments in understanding the science of learning. Research has shown that individuals who work to improve a skill or ability experience greater happiness over time, even when the process itself presents challenges, says the company. Furthermore, those who spend more time learning, whether through formal education or informal experiences, are more likely to feel a sense of purpose in their lives. 

"This rebrand is not just about new logos or colors; it is a bold step to redefine who we are, what we stand for, and our commitment to helping people achieve the lives they envision through learning," says Omar Abbosh, CEO, Pearson. "This forward-looking vision aligns deeply with our culture, products, and services, setting the stage for sustained value creation and guiding our transformation to better serve students, educators, and partners around the world." 

With a presence in almost 200 countries, Pearson offers digital content, assessments, ratings, and data solutions aimed at fostering lifelong learning and personal advancement.