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By Sergio Acevedo - Wed, 11/05/2025 - 09:00
Mexico's e-commerce success hinges on logistics, not sales, and mobile platforms like WhatsApp will lead the charge, writes Sergio Acevedo.
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https://mexicobusiness.news/tag/brand-reputation
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By MBN Staff - Thu, 10/02/2025 - 16:16
China will require EV exporters to obtain licenses from 2026, aiming to regulate overseas sales and protect brand reputation
By Laura Coronado - Wed, 09/10/2025 - 06:00
CEOs and companies face career-ending scandals due to social media, highlighting the new rules of fame and reputation, writes Laura Coronado.
By Alexis Langagne - Thu, 08/28/2025 - 08:00
DEI is not a passing trend but a strategic imperative, amplified by GenAI, to drive innovation and competitive advantage, writes Alexis Langagne.
By Jorge Azpiri - Wed, 08/13/2025 - 08:00
In healthcare marketing and communication, there is a difference between doing the right thing and acting with integrity. Jorge Azpiri explains.
By Adriana Alarcón - Fri, 07/25/2025 - 11:00
Mexico’s logistics sector sees key developments this week with new proposals, challenges, and investments. Catch this and more in your weekly roundup!
By Oswaldo Bernal - Mon, 07/21/2025 - 07:30
In the pharma industry, adherence to codes like CETIFARMA builds trust, enhances business, and ensures patient well-being, writes Oswaldo Bernal.
By Sergio Medrano - Wed, 07/16/2025 - 08:30
Mexican companies have a CSR opportunity to promote stem cell donation, boosting brand reputation, and life-saving therapies, writes Sergio Medrano.
By David Gonzalez - Tue, 06/24/2025 - 07:30
Brands must understand how AI ‘reads’ them and create consistent, verifiable content for algorithmic visibility, writes David Gonzalez.
By Karen Herrera - Fri, 04/11/2025 - 06:00
AI is reshaping public relations by enhancing creativity, strategy, and insights — while maintaining human empathy or judgment - Karen Herrera.
