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By Emanuel Westdorp - Thu, 12/18/2025 - 07:30
Liquid brands rely on authenticity to maintain brand identity and achieve a sustainable competitive advantage, writes Emanuel Westdorp.
https://mexicobusiness.news/tag/brand-strategy
More AI, Cloud & Data
By Maca Lara Dillon - Tue, 05/13/2025 - 06:00
Align generative AI with brand strategy using personalized data, human oversight, and a clear product-to-brand fit approach, writes Maca Lara Dillon
By MBN Staff - Tue, 04/01/2025 - 17:47
Mercedes-Benz Mexico ends its 17-year sponsorship of Fashion Week Mexico, marking a major shift for the country’s top fashion event
By MBN Staff - Mon, 03/10/2025 - 13:26
Jetour Soueast to launch a new sales strategy by mid 2025, introducing the Soueast brand under an OEM model in Mexico
By Emanuel Westdorp - Thu, 02/27/2025 - 06:00
As DeepSeek challenges ChatGPT, exposing the risks of product-focused branding, true differentiation lies in brand value, writes Emanuel Westdorp.
By Juan José Artero - Mon, 08/26/2024 - 10:00
5G will allow companies to incorporate advanced tech such as AI and machine learning into their marketing strategies, writes Juan Jose Artero.
