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Using the Audience to Generate TV Show Formats
Using the Audience to Generate TV Show Formats
By Juan José Artero - Tue, 12/28/2021 - 11:24
Hits Book CEO Juan José Artero discusses how user-generated content is changing the media entertainment industry.

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The Importance of Placing Ad Creativity in the Right Context
The Importance of Placing Ad Creativity in the Right Context
By Mauricio Martínez - Mon, 12/13/2021 - 15:56
Marketers who don't test their advertising in the right context risk undermining the power of their content. Mauricio Martínez explains.