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Brands Turn to “Human-Only Content” Amid AI Saturation
By Diego Valverde - Wed, 12/17/2025 - 08:30
As Generative AI floods content, brands pivot to human-only marketing, betting authenticity and trust outperform synthetic creativity.
https://mexicobusiness.news/tag/creativity
More Talent
Why Achieving ‘Genius’ Is Less Than Glamorous
By Victoría García - Thu, 12/14/2023 - 13:00
Good ideas may abound, but it is the touch of greatness that transforms the ordinary into something magical, writes Victoria Garcia.
Breaking Boundaries: Creative Approaches to Logistics Innovation
By MBN Staff - Wed, 11/29/2023 - 18:42
Creativity has experienced a decline over the years, a trend propelled by companies exclusively concentrating on metrics and numerical data.
 Nearshoring: Mexico Is a Great Option for Software Development
By Selene Diez Reyes - Mon, 10/09/2023 - 09:00
Providing global, quality IT services using Mexican talent is an emerging opportunity with the nearshoring trend, writes Selene Diez Reyes.

Artificial Intelligence: Are We Threatened by Technology?
By Cecilia Fallabrino - Wed, 08/23/2023 - 09:00
Given the problems the world faces, we will need all our creativity and intelligence, especially AI, to find solutions, writes Cecilia Fallabrino.
AI-Powered PR: Unlocking New Possibilities
By Karen Herrera - Tue, 08/22/2023 - 16:00
“As technology continues to evolve, AI will continue to play an increasingly pivotal role in shaping the future of public relations,” says Herrera.
The Fascinating World of Cobots
By Miguel Gómez - Thu, 08/10/2023 - 11:00
Increasingly, collaborative robots, or cobots, will work shoulder to shoulder with humans, resulting in numerous benefits, writes Miguel Gómez.
Focus on Outcomes not Actions
By Fernando Orta - Fri, 06/23/2023 - 11:00
The basis of success for the best companies lies in their focus on the outcome and not just the action of their core processes, writes Fernando Orta.
Three Years After the Pandemic, What's Next?
By Edgar Rosas Lopez - Fri, 06/02/2023 - 09:00
Is it really expensive to invest in your staff? Creativity and leadership are the keys in this issue, writes Edgar Rosas Lopez.
This Is How AI Will Impact Beauty and Wellness Industry
By Ana Ramos - Thu, 06/01/2023 - 11:00
AI has the potential to greatly impact the beauty and wellness services industry but the main service jobs will never be replaced, writes Ana Ramos.