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By Diego Valverde - Tue, 11/11/2025 - 10:00
Infobip targets Mexico as a priority market, leveraging WhatsApp Business for AI-driven, omnichannel B2C communication across Latin America.
https://mexicobusiness.news/tag/customer-engagement
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Retailers can embrace circularity by rethinking waste, sourcing, and partnerships — without going fully circular themselves, writes Sergio Thome.
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Generative AI is transforming personalization in mobile-first strategies, enabling highly customized, real-time experiences, writes Héctor Cobo.
By Mariana Allende - Tue, 03/25/2025 - 16:08
Conversational commerce, AI, and messaging apps drive e-commerce growth in Latin America, with Mexico, Brazil, and Argentina leading in adoption.
By Mariana Allende - Tue, 02/11/2025 - 11:07
Live shopping strategies allow retailers and e-commerce merchants to increase conversion rates to an average of 10%, says GoJiraf’s Agustín Campos.
By MBN Staff - Wed, 02/05/2025 - 08:50
Concepto Móvil wins Google's Growth Partner 2024 award for driving RCS adoption, reporting up to 90% engagement and low spam rates.
By Diego Valverde - Fri, 01/24/2025 - 11:10
Mexican enterprises can tackle complex tasks with Generative AI and transform their operations, says SAP.
By Karen Lellouche Tordjman - Thu, 01/23/2025 - 16:00
As GenAI revolutionizes engagement with customers, Karen Lellouche Tordjman looks at how companies can find the Holy Grail they’ve been looking for.
By Carlos Díaz Wandel - Tue, 01/14/2025 - 14:00
Carlos Díaz Wandel outlines the key elements, or philosophies, that are essential in maximizing a new company’s chances of success.
By John Clayton - Thu, 12/05/2024 - 14:00
Donald Trump’s campaign strategies led to his election win. John Clayton takes a closer look at what businesses can learn from them.










