Daphne Leger
Expert Contributor
Daphne Leger
Founder & CEO
Atrevidea
https://www.linkedin.com/in/daphnesleger/
https://daphneidea.carrd.co/
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Working with an outdated understanding of your user can be dangerous, writes Daphne Leger. Ask yourself these questions to get it right.
digital, phygital experience, phygital
Analysis
Online platforms have a common challenge and aspiration: they all want to get phygital. How can they offer the best of the physical and digital world?
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