User Experience Is at the Forefront of Market Trends

Q: What is Drivin’s core value proposition in terms of technology and logistics? 

A: The technology sector is growing, with several established players in the market. However, Drivin has managed to position itself among the top-tier Transportation Management System (TMS) solutions. We have taken a significant step forward over the last four years, investing heavily in the solution, integrating AI, and making the platform highly adaptable and easy to adopt for all industry clients. 

We prioritized making implementation practical and flexible to remove the hassle of integrating multiple systems, like Warehouse Management Systems or Order Management Systems. What often impacts conversion rates between a sale and a successful project is the client's specific operational requirements. 

Q: How does Drivin help its clients implement this technology in their operations in the most seamless way possible?

A: We take two approaches. First, through our consultative capabilities, in which our sales and support teams work closely with clients to understand their needs and guide them through defining realistic project goals. Second, we offer software flexibility. Every operation is different, with unique pain points, systems, and priorities. If the software is not flexible enough to adapt to those differences, it fails. Our platform is built to integrate seamlessly with other systems and adapt to each client's particular requirements, which is essential in a region like Latin America.

Q: How does Drivin help clients in Mexico and across Latin America, where many companies still rely on manual logistics processes, transition to digital systems?

A: First, we assess the data structure each client has. Some still rely on paper-based processes, while others have made advances in digitalizing some workflows. Regardless of the starting point, the quality of the data is critical. Our system is designed to work even in a “case zero” scenario where no usable data exists. For example, if a client provides us with flat files full of unstructured addresses, we help convert that into a robust, reliable database, then start building a cycle of continuous improvement.

In parallel, we focus on the human side of the transition. Often, strategic digitalization plans are crafted at the executive level but fail because frontline workers are not involved or motivated. At Drivin, we engage delivery drivers, supervisors, and planners. We have introduced incentive systems like rankings and gamification to help them become protagonists of the change rather than feeling like they are being monitored.

Q: Drivin uses AI and automation to optimize route planning. How can it achieve a 90% reduction in planning time, especially in Latin America?

A: Automation and AI reduce the need for manual planning. In manual setups, particularly in dynamic operations like e-commerce or small-scale retail, routes are built based on experience, zone knowledge, and day-to-day adjustments. Orders vary constantly, with volumes, delivery points, and average ticket sizes changing all the time. Because routes are tied to fixed geographic zones, this often leads to inefficiencies. If one zone sells more than expected, the vehicle assigned may not have enough capacity. If another sells less, the vehicle is underutilized.

Once clients have reached a certain level of digital maturity with clean, structured data and clear planning rules, our system’s AI and algorithms can process thousands of orders in minutes, generating optimized route plans far faster than any manual method. Other benefits include  real cost reductions in the delivery process itself through better vehicle utilization, fewer miles traveled, and more on-time deliveries. This is especially critical in quick commerce, where delivery windows can be as short as 10 to 15 minutes.

Q: How does Drivin enable fast deliveries in a region like Latin America, which is known for its logistical challenges?

A: it is all about connecting the dots: e-commerce platform, logistics data, warehouse processes, and last-mile delivery. In same-day or quick commerce deliveries, clients need precise address data from the first order, which is a huge challenge. Many customers use multiple addresses, and some platforms do not capture GPS coordinates well.

The shorter the delivery promise, the more complex and costly the logistics model becomes. For example, with a one-hour delivery offer, and the customer being within a certain postal code radius of a store with a dedicated fleet, then geofencing allows us to assign the nearest delivery person instantly.

Q: What trends are evolving in the retail and logistics industries? How is Drivin responding to shifting customer expectations?

A: What truly defines trends is customer service. If a customer has a great experience navigating an e-commerce site and then the delivery promise is not fulfilled, that entire user journey collapses and the customer is unlikely to return. And if the reverse logistics process is difficult, then trust is lost. 

Delivery expectations evolve, so the trend is not just about speed, but about reliability. When it comes to customer experience, there is always room for growth, and better service usually means better sales potential. 

Q: How is Drivin planning to strengthen its presence in Mexico, and what are the company’s strategic goals for the next 12 to 24 months?

A: In Mexico, we focus on making our success stories more visible to showcase the results our clients are achieving through our platform. Sharing these cases more broadly will help us attract new brands, build credibility, and expand our impact.  It is no longer just about having a good product; it is about strategic brand positioning and visibility

As for the next 12 to 24 months, we are looking to expand our physical operations into new strategic countries, like the United States. While we already serve clients in 25 countries, we only have local operations in select ones.