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By Diego Valverde - Thu, 07/24/2025 - 10:30
Companies must first master WhatsApp-based personalization before considering broader omnichannel approaches, says Leadsales’ Roberto Peñacastro.
https://mexicobusiness.news/tag/customer-relationship-management
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By Víctor Tello - Wed, 07/09/2025 - 08:00
CRMs are powerful tools beyond data storage. Proper implementation transforms customer experience and boosts sales productivity, writes Víctor Tello.
By Diego Valverde - Wed, 07/02/2025 - 10:10
The flexibility of the no-code model allows for the adaptation to any context without compromising the ability to grow, says Creatio’s Agustín Alamán.
By MBN Staff - Wed, 05/28/2025 - 08:10
Salesforce will buy Informatica for US$8 billion to boost AI and data integration, aiming to launch agent-ready enterprise data platforms at scale.
By Diego Valverde - Wed, 05/07/2025 - 08:45
AI agents are transforming enterprise operations by automating tasks, cutting costs, and enabling real-time decision making across industries.
By Diego Valverde - Tue, 04/01/2025 - 10:30
Zero copy approach unifies data at its origin, reducing risks, enhancing security, and optimizing processing speed, says ServiceNow’s Federico Grosso.
By MBN Staff - Fri, 03/21/2025 - 16:30
Oracle NetSuite unveils AI-driven updates, localizations, and industry-specific features to boost productivity and efficiency.
By MBN Staff - Mon, 10/21/2024 - 12:55
GoDaddy's 2024 survey shows 94% of Mexican entrepreneurs see digitalization as key, with 82% planning to increase digital & cybersecurity investment
By Luca Nan - Wed, 08/21/2024 - 14:00
Precise synchronization of messages is essential to maintain customer interest and engagement without overwhelming them, writes Luca Nan.
By Sandra Sánchez-Oldenhage - Thu, 08/08/2024 - 08:00
Adopting GenAI is not just about embracing cutting-edge tech; it's about driving substantial business improvements - Sandra Sánchez-Oldenhage.
