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The New Consumer: Strategic Spending and AI-Driven Shopping
By Carlos Martinez - Fri, 12/19/2025 - 08:30
As Mexican consumer behavior shifts from abundance to strategy, AI-enabled tools and well-being are key for holiday spending, writes Carlos Martínez.

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Cluster Automotriz Nuevo Leon
https://mexicobusiness.news/tag/digital-adoption
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Financial Literacy: The Silent Challenge Behind E-Commerce Growth
By Luis Fernando Pelayo - Wed, 12/17/2025 - 06:00
The e-commerce hurdle in Mexico is low financial literacy. Entrepreneurs must educate customers to ensure scalability, writes Luis Fernando Pelayo.
Infobip Brings WhatsApp-Based Business Solutions to Mexico
By Diego Valverde - Tue, 11/11/2025 - 10:00
Infobip targets Mexico as a priority market, leveraging WhatsApp Business for AI-driven, omnichannel B2C communication across Latin America.
SLB Finalizes ChampionX Acquisition, Expands Production Focus
By MBN Staff - Fri, 07/18/2025 - 12:57
This strategic move is expected to bolster SLB's position in the production and recovery sector.
Target Max AI to Empower Mexican SMEs with Smart Marketing
By Diego Valverde - Tue, 06/03/2025 - 13:40
Target Max AI is transforming marketing for over 7,500 Mexican SMEs, focusing on women-led businesses.
Digital Health Has Arrived: Prixz
By Sofía Garduño - Mon, 02/17/2025 - 08:05
Digital health is expanding, with adoption rising across generations and countries, says Sergio Pérez, co-founder and digital director of Prixz.
94% of Mexican Entrepreneurs See Digitalization as Key to Growth
By MBN Staff - Mon, 10/21/2024 - 12:55
GoDaddy's 2024 survey shows 94% of Mexican entrepreneurs see digitalization as key, with 82% planning to increase digital & cybersecurity investment