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By Mariana Allende - Fri, 11/28/2025 - 08:57
From fashion to healthcare, data-driven campaigns connect emotionally and convert, blending AI with human creativity, says ID4YOU.
https://mexicobusiness.news/tag/digital-marketing
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By Orlando Osorio - Fri, 11/21/2025 - 06:00
Teams waste money by confusing SEO and marketing content. Strategic distinction and technical SEO drive organic traffic growth, writes Orlando Osorio.
By Carolina Salinas Garcia - Wed, 10/01/2025 - 07:00
AEO focuses on optimizing content for citation in AI-generated answers, moving beyond traditional keyword ranking, writes Carolina Salinas García.
By Luca Nan - Fri, 09/26/2025 - 07:00
Agencies are becoming strategic partners and must embrace collaboration and tech to add value and drive growth for their clients, writes Luca Nan.
By MBN Staff - Tue, 09/09/2025 - 16:31
Mercado Libre launches its first Pinterest Shopping campaign in Mexico, linking user inspiration to measurable sales in Latin America.
By Luis Hernandez - Wed, 08/27/2025 - 08:00
Legacy companies need to create parallel digital ventures to overcome internal constraints and adapt to a changing market. Luis Hernandez explains.
By Diego Valverde - Fri, 08/22/2025 - 13:20
Rappi receives a credit line for US$100 million to boost expansion, optimize capital, and accelerate growth in Mexico.
By Agostina Luzzi - Tue, 08/19/2025 - 07:00
Brands must use a simple, consistent message across all platforms to break through the advertising clutter and build trust, writes Agostina Luzzi.
By Patrick Lassauzet - Wed, 08/13/2025 - 07:00
In a competitive e-commerce environment, one single truth stands out: Genuine connection is the greatest differentiator. Patrick Lassauzet explains.
By MBN Staff - Thu, 08/07/2025 - 13:55
85% of firms are tailoring marketing to Gen Z, who value personalization, social impact, and short, visual, authentic content, says Statista.
