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By Mariana Allende - Fri, 11/28/2025 - 08:57
From fashion to healthcare, data-driven campaigns connect emotionally and convert, blending AI with human creativity, says ID4YOU.
https://mexicobusiness.news/tag/digital-marketing
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By Luca Nan - Wed, 06/25/2025 - 06:30
Modern brands need digital marketing agencies as strategic partners, not just vendors. Luca Nan explains.
By MBN Staff - Fri, 06/13/2025 - 12:14
Mexican SMEs saw a 70% revenue boost in Hot Sale 2025, led by mobile commerce, new customers, and strong fashion and beauty sales.
By MBN Staff - Sat, 05/24/2025 - 19:06
Mexico is proposing new legislation to ban junk food and alcohol advertising at sports and public events.
By Mariana Allende - Wed, 05/21/2025 - 12:31
An abundance of data without a coherent processing strategy can become a significant obstacle for companies seeking to enhance customer engagement.
By Diego Valverde - Thu, 05/15/2025 - 16:00
Mexican consumers now search, scroll, stream, and shop across over 130 touchpoints daily, reshaping brand engagement via Google and YouTube.
By Julian Coulter - Thu, 04/24/2025 - 08:00
To succeed in today’s market, brands must align with the 4S approach: streaming, scrolling, searching, and shopping behaviors, writes Julian Coulter.
By MBN Staff - Mon, 03/17/2025 - 19:23
Google launched Carbon Footprint for Google Ads, providing advertisers with first-party emissions data to align marketing with sustainability goals.
By Sofía Garduño - Fri, 02/14/2025 - 14:56
Mexico is spearheading a WHO resolution to regulate online baby formula ads, aiming to protect child nutrition from commercial influence.
By MBN Staff - Fri, 01/24/2025 - 14:22
Tech advances are expected to drive demand for AI and cybersecurity careers in 2025, reports Laudex.
