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Mexico Defies Tariffs, AI Pushed Growth: The Year in Retail
By Mariana Allende - Thu, 01/15/2026 - 13:14
Mexico’s retail sector hit record growth in 2025, driven by AI and social commerce, despite tariffs on Asian platforms and leadership changes.

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More E-Commerce & Retail
Mexico and E-Commerce: Opportunities and Gaps in the Digital Boom
By Marcos Pueyrredon - Tue, 11/25/2025 - 06:00
Mobile experience, fintech, and logistics investment are the keys to expanding Mexico's booming e-commerce success, writes Marcos Pueyrredon.
AI Takes Spotlight at eRetail Day Mexico 2025
By Mariana Allende - Tue, 07/08/2025 - 11:28
AI stole the spotlight at eRetail Day Mexico 2025 with Delphi and Laila avatars, plus case studies on retail media, marketplaces, and collaboration.
Mexico Leads LATAM eCommerce With 16.1% Retail Share
By Óscar Goytia - Mon, 07/07/2025 - 16:30
Mexico leads LATAM eCommerce growth with 16.1% retail share, boosted by AI and omnichannel adoption, says VTEX’s Marcos Pueyrredon
AI Personalization: The Key to Deeper Understanding of Customers
By Marcos Pueyrredon - Wed, 06/18/2025 - 08:00
‘AI First’ with ‘Humane First’ can drive hyper-personalized, ethical, and efficient e-commerce across Latin America, writes Marcos Pueyrredon.
Marketplaces in the Era of Unified, Intelligent Commerce
By Marcos Pueyrredon - Tue, 03/11/2025 - 06:00
As AI transforms marketplaces into predictive commerce hubs, Mexico’s e-commerce growth demands innovation and automation, writes Marcos Pueyrredon.

The Impact of AI and Retail Media on Digital Sales Operations
By Marcos Pueyrredon - Fri, 12/27/2024 - 10:00
AI and retail media are driving digital transformation, and revolutionizing advertising, writes Marcos Pueyrredon.

Mexican SMEs and The Path to the Global Digital Ecosystem
By Marcos Pueyrredon - Tue, 10/01/2024 - 16:00
Mexican SMEs have a historic opportunity to expand and compete on the global stage through cross-border e-commerce, writes Marcos Pueyrredon.
Understanding Consumer Evolution and Impact of Augmented AI
By - Thu, 07/25/2024 - 08:00
Consumers value authenticity and transparency, seeking brands that share their values and offer genuine experiences, writes Marcos Pueyrredon.
Regional Collaboration Paramount to Promote Industry Growth
By Mariana Allende - Thu, 06/20/2024 - 12:40
Synergy, collaboration, and sharing are the best practices to enhance the digital ecosystem, says eCommerce Institute President Marcos Pueyrredon.