Loading...

Loading...

Why Reinvention Is Necessary … and Within Reach
By Carlos Herrero - Wed, 08/17/2022 - 12:00
Reinvention requires a significant effort of analysis and reflection, as well as humility, writes Carlos Herrero.
https://mexicobusiness.news/tag/extrategia-comunicacion-medios
More Professional Services
The Artificial Intelligence of Marketing
By Carlos Herrero - Wed, 06/22/2022 - 10:00
The reality of a brand in the market is the imperative for artificial intelligence tools and platforms, writes Carlos Herrero.
Mental Health in 2022: A Challenge That Always Has a Solution
By Carlos Herrero - Tue, 04/26/2022 - 10:00
The symptoms of mental health damage are obvious. The solutions may be complex but they are within reach, writes Carlos Herrero.
Great Expectations for 2022
By Carlos Herrero - Thu, 02/03/2022 - 10:58
COVID pierced everything, from health to the economy and society. It is up to everyone to rebuild the foundations, writes Carlos Herrero.
The CEO of 2022
By Carlos Herrero - Mon, 12/06/2021 - 09:19
2022 will be demanding. It may be a long year. The general leading the charge will be the difference-maker, writes Carlos Herrero.
Will There Be Marketing in 2021?
By Carlos Herrero - Thu, 08/12/2021 - 12:43
The pandemic is changing how people approach marketing and how marketing approaches consumers. Where will it end up?
How Do Elections Impact Mexico’s Economic Prospects, Investment?
By Andrea Villar - Thu, 07/01/2021 - 10:26
The election results have sent a positive message to most of the country's business leaders. However, AMLO's political power poses further challenges
Lessons in Pandemic Marketing
By Carlos Herrero - Thu, 04/15/2021 - 16:00
It is curious that words like purpose, born in the context of spiritual soul-searching, are more convincing to new marketers than words like mission.
The Certainty of Brands
By Carlos Herrero - Tue, 03/16/2021 - 15:23
Brands provide specific, relevant values, not run-of-the-mill mediocrity. Extrategia’s Carlos Herrero explains why.

YouTube: Platform With Strong Brand Appeal
By Andrea Villar - Mon, 11/09/2020 - 05:00
The pandemic has attracted brands to platforms like YouTube to promote their products or services and even reach new audiences