Carlos Herrero
Expert Contributor
Carlos Herrero
CEO
Extrategia de Comunicación y Medios
https://www.linkedin.com/in/carlosherreroc/
https://twitter.com/extrategia?lang=es
https://www.extrategia.com.mx/web/
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The pandemic is changing how people approach marketing and how marketing approaches consumers. Where will it end up?
Mexico, Elections, 2021, June, Investment, IP, Private Initiative, Private Sector, Business Leaders
Roundtable
Bradford Cooke, Endeavour Silver Corp
Bradford Cooke
Founder and CEO
Endeavour Silver Corp

"Although we would prefer to see this government be more supportive of mining and accelerate the issuance of new mining concessions and new mining permits, we now feel a bit more comfortable investing in new mines in Mexico. These election results are generally positive for the Mexican economy as a whole and for foreign investment in particular. Mining plays a key role in the Mexican economy because most of its positive economic impact is in the poorer rural areas of Mexico. Mining careers provide some of the highest-paying jobs in the country, representing 3-4 percent of total employment"

https://www.linkedin.com/in/bradford-cooke-83193a13/
The election results have sent a positive message to most of the country's business leaders. However, AMLO's political power poses further…
Carlos Herrero
Expert Contributor
Carlos Herrero
CEO
Extrategia
https://www.linkedin.com/in/carlosherreroc/
https://twitter.com/extrategia?lang=es
https://www.extrategia.com.mx
0
It is curious that words like purpose, born in the context of spiritual soul-searching, are more convincing to new marketers than words like mission.
Carlos Herrero
Expert Contributor
Carlos Herrero
CEO
Extrategia
https://www.linkedin.com/in/carlosherreroc/
https://twitter.com/extrategia?lang=es
https://www.extrategia.com.mx/web/
Brands provide specific, relevant values, not run-of-the-mill mediocrity. Extrategia’s Carlos Herrero explains why.
YouTube, Mexico, Advertisement
Analysis
The pandemic has attracted brands to platforms like YouTube to promote their products or services and even reach new audiences
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