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By Cristian Martinez Roldan - Tue, 11/25/2025 - 07:30
B2B sales in 2026 demands hyper-personalization, while Intent data is essential for precision prospecting, writes Cristian Martínez Roldán.
https://mexicobusiness.news/tag/forrester
More Tech
By Jose Angel Tinoco - Wed, 11/19/2025 - 07:00
Low-Code enables rapid, low-cost app development, but it's complementary to traditional coding for mission-critical apps, writes José Angel Tinoco.
By MBN Staff - Fri, 11/07/2025 - 12:30
Siemens boosts Mexico’s industrial digitalization with Xcelerator, its open platform empowering SMEs to accelerate tech adoption.
By Diego Valverde - Wed, 07/09/2025 - 10:10
Data is not an optional advantage, but an essential strategic asset central to future initiatives, says KodeFree.
By MBN Staff - Wed, 02/12/2025 - 14:30
Neverhack expands to Mexico, warning of ransomware, AI cyberattacks, cyberwarfare, talent gaps, and risks to the healthcare sector
By Diego Valverde - Wed, 01/15/2025 - 14:30
TikTok plans to suspend its app in the United States by Jan. 19 if the Supreme Court does not block a federal ban under the 2024 Act.
By Mariana Allende - Tue, 02/13/2024 - 15:15
Retail is undergoing a digital transformation, but only a third of retailers feel secure guarding consumer data against cyberattacks.
By Tomás Lujambio - Tue, 10/03/2023 - 12:50
Generative AI is changing the way data is analyzed, allowing businesses to generate intelligence almost effortlessly, says HCLTech's Pablo Gallegos.
By Tomás Lujambio - Thu, 09/14/2023 - 10:00
China bans the use of US-owned technology among government employees. Digital transformations do not have to be slow or unsafe.
By Mariana Allende - Thu, 09/14/2023 - 10:00
Consumer behavior calls for seamless hybrid experiences. This and more in this week’s roundup!
