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Google Introduces Universal Commerce Protocol for AI Retail
By Mariana Allende - Wed, 01/14/2026 - 08:10
Google unveiled the Universal Commerce Protocol, an open standard to enable AI-driven shopping across discovery, purchase and support.
https://mexicobusiness.news/tag/google-ads
More E-Commerce & Retail
Data-Driven Campaigns Increase Engagement, Connection
By Mariana Allende - Fri, 11/28/2025 - 08:57
From fashion to healthcare, data-driven campaigns connect emotionally and convert, blending AI with human creativity, says ID4YOU.
Google Introduces Carbon Footprint Reports for Advertisers
By MBN Staff - Mon, 03/17/2025 - 19:23
Google launched Carbon Footprint for Google Ads, providing advertisers with first-party emissions data to align marketing with sustainability goals.

Recap 2024: New Behaviors Create Opportunities for Businesses
By Julian Coulter - Tue, 01/07/2025 - 16:00
After causing a stir in 2023, the application of AI began to take a defined path in 2024, writes Julian Coulter.





AI and the Opportunities We Must Take Advantage Of
By Julian Coulter - Wed, 01/03/2024 - 09:00
This is just the beginning for AI. The benefits are not automatic and will depend on people's trust to be adopted at scale, writes Julian Coulter.
Appgate Identifies Malvertising Surge in Latin America
By Tomás Lujambio - Wed, 09/20/2023 - 15:37
The network security company identified over 1,300 malicious browser ads redirecting users to phishing attacks in Latin America.
Artificial Intelligence and its Impact on the Purchasing Process
By Juan Vallejo - Fri, 05/19/2023 - 12:00
Opening the spectrum to incorporate different solutions isn't giving up control, it’s opening up opportunities, writes Juan Vallejo.