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Liquid Brands and the Power of Intangibles
By Emanuel Westdorp - Thu, 12/18/2025 - 07:30
Liquid brands rely on authenticity to maintain brand identity and achieve a sustainable competitive advantage, writes Emanuel Westdorp.
https://mexicobusiness.news/tag/greenwashing
More E-Commerce & Retail
Inditex Sales Slow; FEMSA, Coppel Invest in Mexico: Retail Week
By Mariana Allende - Thu, 06/12/2025 - 10:26
Inditex missed sales targets; meanwhile, Grupo Coppel and FEMSA announced investments to expand in Mexico.
Canada Finalizes Guidelines to Enforce Anti-Greenwashing Law
By MBN Staff - Tue, 06/10/2025 - 11:43
Canada’s released final guidelines requiring environmental claims to be evidence-based and aligned with international standards.
Coca-Cola Agrees to Modify Recycling Claims in EU After Complaint
By MBN Staff - Thu, 05/15/2025 - 12:47
Coca-Cola will revise its recycling claims in the EU after a greenwashing complaint.

Green Certification Washing: Dangerous Façade of Sustainability
By Adrian Sanchez Roa - Fri, 04/04/2025 - 07:00
Green certification washing undermines climate action, as weak regulation allows fraudulent sustainability claims to grow, writes Adrián Sánchez Roa.
Fiscal Benefits: The Circular Economy and a Sustainable Future
By Adrian Sanchez Roa - Thu, 03/13/2025 - 09:30
The circular economy, backed by tax incentives and regulations, drives innovation, waste reduction, and green growth, writes Adrián Sánchez Roa.

SMEs Require Smarter Resource Management Solutions: NXT Group
By Perla Velasco - Mon, 03/03/2025 - 11:14
With platforms like Vortex and ARENA, Nxt empowers SMEs with real-time energy tracking, cost optimization, and regulatory compliance in the market.
Global Sustainable Bond Issuance to Reach US$1 Trillion in 2025
By MBN Staff - Wed, 02/19/2025 - 10:52
Moody’s forecasts global sustainable bond issuance will stay around US$1 trillion in 2025, driven by green bonds and clean energy investments.
Amazon Boosts Sustainable Shopping With Climate Pledge Friendly
By Eliza Galeana - Thu, 01/30/2025 - 17:39
Amazon launched Climate Pledge Friendly to help consumers to easily find sustainable products backed by third-party certifications.
Global Biodiversity Standard Targets Greenwashing at COP16
By MBN Staff - Thu, 10/24/2024 - 12:41
The Global Biodiversity Standard seeks to guarantee the effectiveness of nature-based solutions and greenwashing practices.