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By Shelley Pursell - Tue, 01/06/2026 - 08:00
AI is transforming CRM platforms in Mexico and Latin America, prioritizing data quality and conversational commerce, writes Shelley Pursell.
https://mexicobusiness.news/tag/hubspot
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By Shelley Pursell - Thu, 10/30/2025 - 09:00
Inbound marketing isn't dead, it just stopped standing still. Enter loop market, a new concept and way of thinking. Shelley Pursell explains.
By Shelley Pursell - Fri, 08/15/2025 - 08:00
In 2025, the success of marketing will not depend on how many clicks you get, but on appearing in the answers that matter, writes Shelley Pursell.
By Shelley Pursell - Fri, 06/20/2025 - 06:30
In the AI age, where outcomes are only as good as the data behind them, having dynamic information is a key differentiator, writes Shelley Pursell.
By Shelley Pursell - Wed, 04/23/2025 - 06:00
The real advantage for SMEs doesn’t come from shiny tech but from something much simpler, and much harder to replicate. Shelley Pursell explains.
By Carolina Salinas Garcia - Fri, 04/18/2025 - 07:30
Easter shifts consumer behavior in Latin America and brands must adapt with emotional content and local campaigns, writes Carolina Salinas Garcia.
By Shelley Pursell - Fri, 02/21/2025 - 07:30
AI is transforming businesses. Shelley Pursell shows how companies are strategically adopting AI for growth and competitiveness.
By Shelley Pursell - Wed, 01/08/2025 - 10:00
For entrepreneurs who are ready to embrace AI in their sales strategy but are unsure where to start, Shelley Pursell offers some practical steps.
By Shelley Pursell - Tue, 11/05/2024 - 10:00
AI may replace some functions, but factors like generating human connections will remain essential for marketing success, writes Shelley Pursell.
By Shelley Pursell - Tue, 09/17/2024 - 12:00
The fundamental principles of Inbound Marketing are centered on three pillars. Shelley Pursell takes a look.
