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The Transformative Power of Social Media in E-Commerce Success
By Rubén Imán - Fri, 02/02/2024 - 09:00
The fusion of social media and e-commerce is reshaping the way businesses connect with consumers and drive sales, writes Rubén Imán.
https://mexicobusiness.news/tag/influencer-marketing
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The Next Wave: Influencer Marketing Trends Set to Define 2024
By Dave Dickman - Mon, 01/08/2024 - 13:00
For influencer marketing in 2024, trust, authenticity, creativity, and the strategic integration of AI will be pivotal, writes Dave Dickman.
 ‘Anti-Influencer’ Paradox: Why Prioritize Influencer Marketing?
By Dave Dickman - Thu, 10/19/2023 - 11:00
‘De-influencing’ is a rising trend taking social media platforms by storm. Should brands stop using influencers, then? Dave Dickman shares his view.
How Recruiters Can Benefit From Influencer Marketing
By Sebastian Dominguez - Wed, 09/13/2023 - 12:00
Integrating influencer marketing into recruitment strategies can foster meaningful connections with the audience, writes Sebastian Dominguez.

Six Simple Strategies to Improve Your Online Sales
By Karen Herrera - Wed, 06/28/2023 - 11:00
Retailers still questioning whether migrating to online sales is the right move for them should make the jump for a few reasons, writes Karen Herrera.
Influencer Marketing: The Human Element in Advertising
By Karen Herrera - Wed, 08/24/2022 - 09:00
Why would a brand complement traditional advertising to work with an influencer? Karen Herrera provides her insights.