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By Fernando Mares - Tue, 07/18/2023 - 12:35
Raúl Peñafiel explains JLR’s rebranding process, which goes beyond a change of name and considers a unique approach to modern luxury.
https://mexicobusiness.news/tag/luxury-brands
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By Francisco Álvarez - Tue, 04/26/2022 - 17:00
Implementing a strategy aimed at generating experiences at their points of sale is now a must for retail brands, writes Francisco Alvarez.