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By Mariana Allende - Mon, 01/19/2026 - 07:59
Mexico reached 110 million internet users, with 83.5% penetration, as TikTok and eSIMs fuel a US$35 billion digital economy.
https://mexicobusiness.news/tag/marketing
More AI, Cloud & Data
By Shelley Pursell - Tue, 01/06/2026 - 08:00
AI is transforming CRM platforms in Mexico and Latin America, prioritizing data quality and conversational commerce, writes Shelley Pursell.
By Diego Valverde - Wed, 12/17/2025 - 08:30
As Generative AI floods content, brands pivot to human-only marketing, betting authenticity and trust outperform synthetic creativity.
By Luis Fernando Pelayo - Wed, 12/17/2025 - 06:00
The e-commerce hurdle in Mexico is low financial literacy. Entrepreneurs must educate customers to ensure scalability, writes Luis Fernando Pelayo.
By Luciano Alves - Thu, 12/11/2025 - 06:30
Digital resilience in 2026 requires prioritizing four key pillars: availability, maturity, integration, and investment. Luciano Alves explains.
By Jovanni Juárez - Mon, 12/08/2025 - 06:30
Customer-centricity demands listening to real-time customer signals and acting on the customer agenda to drive loyalty, writes Jovanni Juárez.
By Alejandro Franco Rodríguez - Wed, 12/03/2025 - 07:30
With its first IDM model, Mexico shows it can become a strategic player in the global semiconductor value chain, writes Alejandro Franco Rodríguez.
By MBN Staff - Tue, 12/02/2025 - 16:21
SCS México gained SENASICA authorization to certify organic production under the LPO in crops, ag-livestock processing and organic commercialization.
By Mauricio Martínez - Thu, 11/06/2025 - 09:00
The World Cup in Mexico will drive economic growth. Brands must focus on experiential marketing and fan connection to score, writes Mauricio Martínez.
By David Gonzalez - Wed, 10/29/2025 - 07:30
Complex, fast-paced markets demand that partnerships become a strategic axis of co-creation, driving business value, writes David Gonzalez Natal.
