Loading...
Loading...
By José Soto - Thu, 09/11/2025 - 06:30
Three levers — AI that amplifies, automation that orchestrates, and analytics that guides — are accelerators of real connection. José Soto explains.
https://mexicobusiness.news/tag/marketing-automation
More Tech
By Shelley Pursell - Fri, 08/15/2025 - 08:00
In 2025, the success of marketing will not depend on how many clicks you get, but on appearing in the answers that matter, writes Shelley Pursell.
By Diego Valverde - Thu, 07/24/2025 - 10:30
Companies must first master WhatsApp-based personalization before considering broader omnichannel approaches, says Leadsales’ Roberto Peñacastro.
By Mariana Allende - Wed, 07/23/2025 - 13:52
Tiendanube launches tools for SMEs in Mexico and Latin America, backed by a US$17.5 million plan. The suite includes payment, chatbot and logistics.
By Diego Valverde - Tue, 06/03/2025 - 13:40
Target Max AI is transforming marketing for over 7,500 Mexican SMEs, focusing on women-led businesses.
By Maca Lara Dillon - Tue, 05/13/2025 - 06:00
Align generative AI with brand strategy using personalized data, human oversight, and a clear product-to-brand fit approach, writes Maca Lara Dillon
By Diego Valverde - Wed, 05/07/2025 - 08:45
AI agents are transforming enterprise operations by automating tasks, cutting costs, and enabling real-time decision making across industries.
By Elizabeth Zavaleta - Thu, 04/24/2025 - 08:30
AI agents are driving digital transformation in Mexico, boosting customer experience, marketing, and business efficiency, writes Elizabeth Zavaleta.
By Julian Coulter - Wed, 03/05/2025 - 07:30
AI is transforming marketing. A BCG framework guides brands through AI adoption stages to maximize growth, and revenue. Julian Coulter explains.
By Shelley Pursell - Fri, 02/21/2025 - 07:30
AI is transforming businesses. Shelley Pursell shows how companies are strategically adopting AI for growth and competitiveness.
