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By Mariana Allende - Mon, 01/19/2026 - 07:59
Mexico reached 110 million internet users, with 83.5% penetration, as TikTok and eSIMs fuel a US$35 billion digital economy.
https://mexicobusiness.news/tag/marketing
More Infrastructure & Sustainability
By MBN Staff - Wed, 10/22/2025 - 09:45
SEDENA launches a tender to produce and promote Grupo Mundo Maya’s 2025 tourism campaigns across Mexico’s top destinations.
By Enrique Culebro - Fri, 10/17/2025 - 08:30
Enrique Culebro recounts 25 years of evolution and reinvention while connecting, educating, and driving transformation in healthcare.
By MBN Staff - Wed, 10/15/2025 - 13:46
Retail media is becoming a key driver of e-commerce in Mexico and LATAM, shifting from secondary ads to a strategic channel for growth and engagement
By MBN Staff - Mon, 10/13/2025 - 15:23
Mexican shoppers embrace online browsing, but traditional retail stays key; 9 in 10 buy after ads, and 40% research both channels before purchase.
By Mariana Allende - Wed, 10/08/2025 - 12:12
Companies often start with a tech roadmap and forget about the customer, but technology should serve customers’ needs, says Apto’s Alvaro Plasencia.
By Gianfranco Nardulli - Mon, 09/29/2025 - 06:30
Digital marketing is shifting to knowledge-sharing to build trust and attract audiences organically, writes Gianfranco Nardulli.
By MBN Staff - Tue, 09/09/2025 - 15:30
LinkedIn research shows professionals turn to trusted networks for clarity as AI reshapes work, confidence, and B2B marketing.
By Shelley Pursell - Fri, 08/15/2025 - 08:00
In 2025, the success of marketing will not depend on how many clicks you get, but on appearing in the answers that matter, writes Shelley Pursell.
By Jorge Azpiri - Wed, 08/13/2025 - 08:00
In healthcare marketing and communication, there is a difference between doing the right thing and acting with integrity. Jorge Azpiri explains.
